social recruiting in hospitality
DESCRIPTION
Social Recruiting: Tools, Techniques & Implementation. Making it work for you! Presented to the Hospitality Industry. Hosted by Caterer.comTRANSCRIPT
Social Recrui
Presented by @vicokezie
Tools, Techniques & Implementation: Making it work for you
Presented to the Hospitality Industry. Hosted by Caterer.com
Director, Crexia
Crexia is a digital consultancy & social media company for HR and future of workplace. Crexia organise conferences and run courses around Social Media in HR.
Founder, Social Recruiter
Social Recruiter is a Social Media Recruiting Consultancy. We run Social Recruiting Training courses for Recruiters & HR Professionals, and offer Advisory services.
Presented by @vicokezie
Introduction
Social Media Statistics
Presented by @vicokezie
90 Million
600 Million
60 Million
Show of Hands?
How many use Linkedin?
- 100% profile, Logged in weekly, daily
How many active on Twitter?- Sent 1 tweet, posted a job, seen a job
How many use Facebook?-Seen jobs in FB, posted a job, other use
How many write a Blog?
- Blog post per month, read other blogs
Presented by @vicokezie
War for Talent?
Presented by @vicokezie
We are searching for the very best Chef to wow us. You must be
special to apply!!!
Social Recruiting Tools
Twitter Tools• Tweetmyjobs.com• Tweetajob.com• Tweetjobs.net• Twitjobs.net• Twitterjobsearch.com• Tweetdeck• Hootsuite• Twitter analyzer• Twitterholic• Twittercounter• Twittersearch• Bit.ly• Ow.ly
Presented by @vicokezie
Facebook Tools• Facebook Pages• Work4Us• Jibe• Branchout• BraveNewTalent
Monitoring Tools• Radian6• SocialMention• SocialOomph• Glassdoor
Case Study: Starbucks / Sodexo
Presented by @vicokezie
Case Studies: Pepsico / IHG Group
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Social Recruiting Strategy
Presented by @vicokezie
1. ReasonsWhy? Value?
2. ResourcesWhat? Staff? External Training?
3. RealitiesHow? Measurements of use
4. ResponsesFeedback? Positive / Negative
5. ResultsSuccess / Failure; ROI
Social Recruiting Recipe
Presented by @vicokezie
RECIPE FOR SUCCESS
Set a Goal and build a plan
Manage your online reputation
Listen, target and engage
Master one medium at a time
Create a great user experience
Track and manage your online rankings
Promote your brand and link all media
Evolve: prepare for regular change
More Social Recruiting?
Presented by @vicokezie
Social Recruiting Conference30th June 2011, London
Social Recruiting Training31st March 2011, London
