social recruiting content tips for monster social attendees
Post on 13-Sep-2014
882 views
DESCRIPTION
Todd Van Hoosear shares some tips for creating compelling content for social recruiting efforts.TRANSCRIPT
![Page 1: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/1.jpg)
Transforming Your Employer Brand Through
Compelling Content
Sure, your website's employment page outlines every employee perk, from a stocked soda fridge to the foosball table. But what does your social media presence say to potential employees? Todd will take the group through examples of how social media reflects on corporate culture (both positively and negatively) and how compelling content can help attract the right candidates.
Todd Van HoosearFresh Ground, Inc.
@vanhoosear
![Page 2: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/2.jpg)
#socialrecruitingOtherwise known as…
![Page 3: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/3.jpg)
My Jobs
Mr. Steve ReadsFlickr image uploaded by ManchesterLibraryShared under Creative CommonsAttribution-Share Alike 2.0 Generic License
QuestionsFlickr image uploaded by OberazziShared under Creative CommonsAttribution-NonCommercial-Share Alike 2.0 Generic License
tell stories ask questions
![Page 4: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/4.jpg)
Your First Questions
Who is this guy?
Why should I care what he says?
![Page 5: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/5.jpg)
FIRST, SOME DEFINITIONSTodd Van Hoosear - @vanhoosear
![Page 6: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/6.jpg)
What is Social Media?
• Social media is a set of channels, tools, philosophies and channels for creating content, building community, joining (and shaping) the conversation, and ultimately “converting”
• Social media is not just a new way to communicate: it’s a new way to do business
• Ultimately, social media, and more specifically social marketing, is about turning your customers and influencers into salespeople.
6
![Page 7: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/7.jpg)
“Ultimately social media is not about the tools, technology and whiz-bang things. It’s
about culture and culture change.” - @ScottMonty
![Page 8: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/8.jpg)
The Four Cs
Community Content Conversation Conversion
Old NewspaperFlickr image uploaded by ShironenoEuro[busy]Shared under Creative CommonsAttribution 2.0 GenericLicense
The Crowd KissFlickr image uploaded by hipposrunsuperfast.comShared under Creative CommonsAttribution 2.0 GenericLicense
Conversation, NYC, 1970Flickr image uploaded by eye2eyeShared under Creative CommonsAttribution-NoDerivs 2.0 GenericLicense
Pele SorgFlickr image uploaded by CJ SorgShared under Creative CommonsAttribution-ShareAlike 2.0 GenericLicense
Successful social recruiting programs involve all four of these
![Page 9: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/9.jpg)
WOULD YOU WORK HERE?Todd Van Hoosear - @vanhoosear
![Page 10: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/10.jpg)
Partner Account on Facebook
https://www.facebook.com/starbuckspartners
![Page 11: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/11.jpg)
Jobs Account on Twitter
https://twitter.com/#!/upsjobs
![Page 12: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/12.jpg)
YouTube Recruitment Video
www.youtube.com/watch?v=vccZkELgEsU
![Page 13: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/13.jpg)
Pinterest?
http://pinterest.com/andyheadworth/funny-recruitment-and-interview-cartoons/
![Page 14: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/14.jpg)
Google+ Page
http://socialmediatoday.com/clifffigallo/398465/5-ways-colleges-and-universities-are-turning-google-ultimate-recruiting-network
![Page 15: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/15.jpg)
USE AND USEFULNESSTodd Van Hoosear - @vanhoosear
![Page 16: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/16.jpg)
Key Social Recruiting Applications
• Networking
• Recruiting• Screening• On-
Boarding• Retaining
http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/
![Page 17: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/17.jpg)
![Page 18: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/18.jpg)
![Page 19: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/19.jpg)
Using BeKnown on Facebook
![Page 20: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/20.jpg)
CONTENT RULESTodd Van Hoosear - @vanhoosear
![Page 21: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/21.jpg)
(Some) Content Rules
• Start with the why• Reuse• Define success• Speak human (but read tech)• Reimagine (but don’t recycle)• Share, solve, but don’t shill• Listen and learn
http://www.contentrulesbook.com/
I do some pretty egregious
paraphrasing here – the book
is better
![Page 22: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/22.jpg)
The Millennial
• Wants to make a difference
• Is hyper-connected• Works hard, plays
hard• Has a voice and
uses it• Does tech• Multi-tasks
http://www.flickr.com/photos/yourdon/4049950966/
![Page 23: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/23.jpg)
Some Advice from My Millennials
![Page 24: Social Recruiting Content Tips for Monster Social Attendees](https://reader034.vdocuments.us/reader034/viewer/2022051608/541419fc8d7f728a698b47f9/html5/thumbnails/24.jpg)
Thank You!
Todd Van HoosearFresh Ground, Inc.
http://itsfreshground.com/