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Social Psychology Social Psychology Canadian Edition by David G. Myers & Steven J. Spencer by David G. Myers & Steven J. Spencer Chapter One Chapter One Introducing Social Psychology Introducing Social Psychology

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Social PsychologySocial PsychologyCanadian Edition

by David G. Myers & Steven J. Spencerby David G. Myers & Steven J. Spencer

Chapter OneChapter One

Introducing Social PsychologyIntroducing Social Psychology

Social psychology and related disciplines

• Social psychology and sociology

• Social psychology and personalitypsychology

• Levels of explanation

Copyright © 1999 by The McGraw-Hill Companies, Inc. 2 of 16

Social psychology and humanvalues

• Obvious ways in which values enter

• Not-so-obvious ways in which values enter– The subjective aspects of science

– Psychological concepts contain hidden values

– There is no bridge from “is” to “ought”

! naturalistic fallacy

• Social psychology in three worlds

Copyright © 1999 by The McGraw-Hill Companies, Inc. 3 of 16

Is social psychology simplycommon sense?

• Hindsight bias– The tendency to exaggerate, after learning an

outcome, one’s ability to have foreseen it

– Also known as the I-knew-it-all-alongphenomenon

Copyright © 1999 by The McGraw-Hill Companies, Inc. 4 of 16

How we do social psychology

• Forming and testing theories andhypotheses

• Correlational research: Detecting naturalassociations– Correlation versus causation

– Survey research

Copyright © 1999 by The McGraw-Hill Companies, Inc. 5 of 16

How we do social psychology

• Experimental research: searching for causeand effect– Control: Manipulating variables

– Random assignment: The great equalizer

– The ethics of experimentation

Copyright © 1999 by The McGraw-Hill Companies, Inc. 6 of 16

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