social pr in times of crisis
DESCRIPTION
Crisis management and public relations takes on a whole new meaning on social media channels. Learn about the social implications of two types of public crises, and best practices for short-term and long-term solutions to mitigating and preventing a public disaster nightmare. This presentation was given to aspiring PR professionals at Emerson College 10/8/2013.TRANSCRIPT
1
Social PR
in times of
crisisLisa Kalner Williams
Sierra Tierra Marketing
@sierratierra
2
Types of crises
Social implications
Short-term solutions
Long-term solutions
@sierratierra
@sierratierra 3
Sandy HookAtlantic CityBoston
@sierratierra 4
ChobaniCarnivalAsiana Airlines
@sierratierra 5
brand consumer
@sierratierra 6
brand consumer
@sierratierra 7
original crisis
company misstep
@sierratierra 8
@sierratierra 9
@sierratierra 10
Check Scheduled Activities
@sierratierra 11
PostsAdsPromotionsChats
@sierratierra 12
Craft Message
@sierratierra 13
14@sierratierra
@sierratierra 15
"I want to personally express to our
customers, employees, and all those
impacted by the events of 9/11 my
heartfelt apologies.“
-- Randall Stephenson, AT&T Chairman and CEO
"I acted too quickly and I learned a tremendous lesson and I wanted you to hear that directly from me."
-Tim Armstrong, AOL CEO
16@sierratierra
@sierratierra 17
Build a Policy
@sierratierra 18
Make clear connection to company
Outline NDA material
Apply company ethics online
State noncompliance consequences
@sierratierra 19
@sierratierra 20
@sierratierra 21
“Basically, if you find yourself wondering if you can talk
about something you learned at work
-- don’t.”
@sierratierra 22
Run Practice Drills
@sierratierra 23
Always Be Monitoring
@sierratierra 24
@sierratierra 25
Hire Smart
@sierratierra 26
27@sierratierra
Get more info on social PR tools, policies at:
http://sierratierra.com/prssa-emerson/
To get my social media tips sent via email, sign up here:http://sierratierra.com/facebook-ebook/
Stay connected:[email protected]@sierratierra
@sierratierra 28
@sierratierra 29