social portfolio overview
TRANSCRIPT
Social Media Portfolio OverviewEric [email protected]://www.linkedin.com/in/ericstieg
Please consider viewing “notes” for additional context
Samsung Hub | Sweeps | Advertorials• Deployed Samsung mobile Facebook
community – aka “Owner’s Hub”
• Developed “advertorial content” model to drive increased awareness and engagement. Over 1M impressions per “advertorial”
– Included Influencer program
• Managed various agencies & promotions to increase “Next Big Thing” Summer Favs on social networks.
• Responsible for deploying social listening and monitoring tools - Tracx
Symantec Social Channels• Responsible for overall Enterprise
(B2B) social strategy and #DoItAll Campaign:
• Includes 2.7M video views, 20M campaign impressions, and engagement strategies.
• Main liaison with LinkedIn, Twitter, YouTube and related SNS to build holistic strategies.
• Manage team of 4 in addition to multiple agencies & $175K quarterly budget.
• See The #DoItAll Launch Video– #DoItAll Launch Video on YouTube
Utilizing Social to Influence Purchasing• Developed weekly meme and hashtag
strategies to increasing engagement 42% QoQ
• Sponsored various LinkedIn blog posts and promoted tweets making us # 1 IT voice on LinkedIn.
• Deployed “Dirty Topics” Tweet Chats garnering over 1M EMV impressions
• Deploying first-ever “Symantec Intelligence Brief” video series – highlighting RTMe opportunities
• Built Symantec’s RTMe process and best practices
LinkedIn blogs posts & social messaging garnered over 1.5 million views, 5k shares over 6
months. EMV average $807K (see slide notes)
Social Campaigns Hit MSN / NBC• #ExhaustedGuy Promotion sees 1M
impressions in 1 week!
• Story highlighted on MSN Networks & NBC News feed – receiving 450K impressions.
• Creative Visuals and play on everyday experiences drive massive reach. See “Bieber ALERT” below.
• Most successful social promotion in company history; cost under $1,000
Getting Social @ Company ConferencesSymantec Social Command Center
• Responsible for Symantec’s Social Command Center & overall social plan. Logistics, messaging, interview schedules, etc.,
• Planned “Survival Kits” for morning after party. Drove attendees to command center.
• Managed social strategy & plan for Infoblox customer conference
• Show included HeroPosts, real-time tweets, daily blogs, video interviews and promo.
• Strategy = “Extend the show to non-attendees in real-time”
Launched Social Employee Engagement Plan• Storify can be used to curate and
promote approved social posts for employees & executives to share on their networks, resulting in increased visibility. It’s as easy as “1-click Social” sharing.
• I launched the Storify Employee Engagement Program at Infoblox and Symantec – over 30% of employees now participate weekly!
• Collaborated with HR team to drive success and promotions including an “EPA” or employee participation award presented quarterly at all hands meetings
• Please see notes section for more information.
Example of Storify Newsletter
Check it out here:
https://storify.com/Infoblox/one-click-social-5-12-16
A Few Recommendations
More Examples Available Upon Request
#ThankYou