Social PerceptionIndividual Behavior in Organizations

What’s Perception?

It’s …

WHAT WE SEE ?

HOW WE FEEL?

WHAT WE THINK ABOUT ?

WHAT WE UNDERSTAND ?

It’s a process…

Perception

interpret

understand

Objects

society

A simple process…

ObjectsPeople

or Animals

see

understand

Examples…

So…

What about social perception??

A special & complicated process:

Selective attention/comprehension

Encoding and simplification

Storage and retention

Retrieval and response

Also a little process…

Schemata

Encoding outcomes:evaluatio

n

encoding

Event Memory

Person Memory

Semantic Memory

Influence our behavior

Help us navigate our way through life

In the life

Determine whether or not you get a job after an interview

Affect a wide variety of managerial activities, organizational processes, and quality-of-life issues

In the job

It’s the window through which we all observe, interpret, and prepare our responses to people and events.

The graphics in slide 8, 9,13, 15, 17, and 18 are made by myself.

All others pictures are from : http://www.flickr.com/