social next: collaboration, communication, integration
TRANSCRIPT
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SOCIAL MEDIA NEXT:COMMUNICATION, COLLABORATION, INTEGRATION
Evelyn McCormack CheSPRA 2013
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WHERE YOU CAN FIND THIS SLIDESHOW
www.slideshare.net/evelynmccormack
If you’re tweeting today, use the registered hashtag: #chesprasocial and @evelynmccormack
You can also follow tweets about today’s workshop by going to:
http://twubs.com/chesprasocial/ticker
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Plus..google.comSWB Social Media Community on Google+ Create Google+ account & search for
NSPRA Social Media. Or I will invite you if you’re on Google+
NSPRA SOCIAL MEDIA ON GOOGLE+
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“More and more, this is how news will be transmitted: not in the morning paper or the evening news, but constantly and instantaneously. Schools can either dive in now, or struggle to catch up later on.”
– Dorie Clark, Forbes
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SO WHAT’S UP AHEAD?
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More engagement = more work Photo albums, photos, videos A move toward advocacy &
curation Linking/integrating your social
media sites. Viral “sharing tools.”
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Social media “mashup”/feed pages. Multiple school sites &
administrators tweeting Pinterest & Instagram Analytics & Insights Did I say “more work?”
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ENGAGEMENT = MULTI-MEDIA
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Use photo albums and videos to engage your fans.
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LOOK BEYOND YOUR OWN BORDERS
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Become a curator of information.
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EVERYONE WANTS IN…
Is your supt on Twitter?
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#SOCIALMEDIATRANSPARENCY
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BUT WAIT – THERE’S MORE…
Individual schools Principals
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GET EVERYONE TWEETING IN ONE PLACE
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MULTIPLE SCHOOL-ONLY FB PAGES
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INTEGRATION – ONE BIG, HAPPY FAMILY
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FACEBOOK TO TWITTER APP
www.facebook.com/twitter
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TWITTER TAB FOR FACEBOOK
https://apps.facebook.com/twitter-tab-app/
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THIRD-PARTY TABS ON FACEBOOK
Search for the YouTube tab application on Facebook. Click on “Go to App” button
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Click on “Install Application” button
You can also install Pinterest, Instagram & Flickr tabs.
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Next panel will include drop-down of pages you administer. Choose page where you want to install app & generic YouTube tab will appear on your Facebook page.
Click on “administrator panel” bar & this box will appear. Fill in the name of YouTube channel & save settings.
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https://www.facebook.com/tarrytownschools/app_212104595551052
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YOUTUBE TO FB AND TWITTER
Go to Account Settings, choose Activity Sharing
Share your activity with your FB, Twitter accounts
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ANALYTICS AND INSIGHTS
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THE NEW FACEBOOK INSIGHTS
Different tabs allow you to check overview, likes, reach, visits, posts, and people
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Paid $5 to “boost” this post. The reach went way up, but engagement was not great.
Pink denotes likes, comments and shares. Blue denotes clicks on a post
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Click on your FB “Likes” button to get a quick snapshot and to see most popular week, where most likes are coming from, most popular age range, total likes, etc.
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DEFINITIONS
Reach measures how many people have seen your post. With some paid support, a post’s reach can increase exponentially.
Engagement indicates interactions beyond just views. Includes all clicks, comments, likes and shares.
The more people engage with a post, the more likely the post will appear in their newsfeed and be viewed by their friends.
Posts with highly engaged users are more likely to indicate loyalty. Engagement means a follower is “leaning in.”
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TWITTER ANALYTICS
https://analytics.twitter.com
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VIRAL SHARING TOOLS
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www.addthis.com
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Create an account, then grab the html code they give you, and paste at bottom of your news stories.
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TAILWIND– PINTEREST ANALYTICS
www.tailwindapp.com
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Ossining, NY School District
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WHAT’S AHEAD?
Remember:Students Use Instagram
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HOW TO USE INSTAGRAM
• Spotlight school activities, recognize student & staff achievements, announce positive news
• Show sneak peaks and behind-the-scenes looks at familiar subjects
• Try a hashtag photo contest• It’s more difficult for Instagram users to stumble on your
account. So need to promote more actively.• Connect Instagram to your Twitter feed & Facebook page.
(Business page on the Instagram site has tips).• Tag schools/locations where you take photos. Check out other
photos tagged at your schools and hit “like” on appropriate photos from students, parents, staff. Leads active users to discover you.
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THE MARET SCHOOL
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#FOLLOWTHEFROG
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HARVARD ON INSTAGRAM
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BUILDING A BRAND AND A CULTURE
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