social networking sites and your best practices masters of business administration candidate...
TRANSCRIPT
Social Networking Sites and Your Best Practices
Masters of Business Administration CandidateUniversity of New Mexico
Topics for Today
• Social Networking Websites• Best Practice Definition• Passwords• Social Networking Activities and Online Grooming• Activites
o Passwordo Find Information About the Instructor (me)
What is a Social Networking Site?
An online web service which provides a digital platform for social interaction. This interaction is accomplished through a profile which the user logs into and socializes with their friends or communities. 1
Top Social Networking Sites 2
You Tube
Google Plus
Linked-In
Instagram• Photo sharing site
• Purchased by Facebook
Google Plus• Offers you tube integration
• Will have 400 million users by years end
Pinterest• Pin photos like on a corkboard
• Popular with women
Top Up and Coming Sites?
What is a "Best Practice"A best practice is a concept which is adhered to that can provide a positive result.3
Example: It is a "Best Practice" to go home and study a little everyday to be a successful student.
A user typically logs into a social networking site
with a password.
A secret phrase which is used to grant access.
Password Poll ResultsQuestion 14: Do you use the same username for your computer accounts? Yes: 47% No: 43% I am not sure: 10%
Question 15: Do you use the same password for your accounts?Yes: 34% No:18% Sometimes:37% I am not sure: 1%
Question 16: Who knows your passwords? Friend:13% Parents:60% Siblings: 23% Only Me: 36%
Which password would you use?
a. lobo
b. Hon=yb@dger25
c. qwertyuiopasdfghjkl
Password Activity
1. Go To:
2. Try your password to see how long it will take to crack it using:
- Brute Force Attack- Dictionary Attack
http://daleswanson.org/things/password.htm
What activities are typical on a social networking website?
How secure is your information?
Social Networking ActivityUse your iPad to find out information about me:
1. Google.com2. Intellius.com3. Glassdoor.com4. ZabbaSearch.com5. Spokeo.com6. Yahoo.com7. Bing.com
Activity QuestionsGroup 1: What is my address?
Group 2: Where do I work?
Group 3: How old am I?
Group 4: Do I have any kids?
Group 5: Who am I related to?
Group 6: What college degree do I possess?
Group 7: What states have I lived in?
Michael Restine
Review
Which is a top up and coming social networking website?
At least how many characters (how long) should my password be?
What is a strategy “predators” use to get information and even attempt to meet you in person?
Questions?
Sources1.Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. (2011)."Social media? Get serious! Understanding the functional building blocks of social media" (PDF). Business Horizons 54 (3): 241–251.doi:10.1016/j.bushor.2011.01.005. Retrieved Oct 26, 2012 at http://www.sciencedirect.com/science/article/pii/S0007681311000061
2.Experian Hitwise. Top Social Networking Websites. Accessed Oce 24, 2012 at http://www.experian.com/hitwise/online-trends-social-media.html
3. Bogan, C.E., English, M.J.(1994) Benchmarking for best practices: winning through innovative adaptation. McGraw-Hill: New York.