Social Networking Sites and Your Best Practices
Masters of Business Administration CandidateUniversity of New Mexico
Topics for Today
• Social Networking Websites• Best Practice Definition• Passwords• Social Networking Activities and Online Grooming• Activites
o Passwordo Find Information About the Instructor (me)
What is a Social Networking Site?
An online web service which provides a digital platform for social interaction. This interaction is accomplished through a profile which the user logs into and socializes with their friends or communities. 1
Top Social Networking Sites 2
You Tube
Google Plus
Linked-In
Instagram• Photo sharing site
• Purchased by Facebook
Google Plus• Offers you tube integration
• Will have 400 million users by years end
Pinterest• Pin photos like on a corkboard
• Popular with women
Top Up and Coming Sites?
What is a "Best Practice"A best practice is a concept which is adhered to that can provide a positive result.3
Example: It is a "Best Practice" to go home and study a little everyday to be a successful student.
A user typically logs into a social networking site
with a password.
A secret phrase which is used to grant access.
Password Poll ResultsQuestion 14: Do you use the same username for your computer accounts? Yes: 47% No: 43% I am not sure: 10%
Question 15: Do you use the same password for your accounts?Yes: 34% No:18% Sometimes:37% I am not sure: 1%
Question 16: Who knows your passwords? Friend:13% Parents:60% Siblings: 23% Only Me: 36%
Which password would you use?
a. lobo
b. Hon=yb@dger25
c. qwertyuiopasdfghjkl
Password Activity
1. Go To:
2. Try your password to see how long it will take to crack it using:
- Brute Force Attack- Dictionary Attack
http://daleswanson.org/things/password.htm
What activities are typical on a social networking website?
Who are you chatting with online (online grooming)?
Online Grooming Story
How secure is your information?
Social Networking ActivityUse your iPad to find out information about me:
1. Google.com2. Intellius.com3. Glassdoor.com4. ZabbaSearch.com5. Spokeo.com6. Yahoo.com7. Bing.com
Activity QuestionsGroup 1: What is my address?
Group 2: Where do I work?
Group 3: How old am I?
Group 4: Do I have any kids?
Group 5: Who am I related to?
Group 6: What college degree do I possess?
Group 7: What states have I lived in?
Michael Restine
Review
Which is a top up and coming social networking website?
At least how many characters (how long) should my password be?
What is a strategy “predators” use to get information and even attempt to meet you in person?
Questions?
Sources1.Kietzmann, J.H., Hermkens, K., McCarthy, I.P., & Silvestre, B.S. (2011)."Social media? Get serious! Understanding the functional building blocks of social media" (PDF). Business Horizons 54 (3): 241–251.doi:10.1016/j.bushor.2011.01.005. Retrieved Oct 26, 2012 at http://www.sciencedirect.com/science/article/pii/S0007681311000061
2.Experian Hitwise. Top Social Networking Websites. Accessed Oce 24, 2012 at http://www.experian.com/hitwise/online-trends-social-media.html
3. Bogan, C.E., English, M.J.(1994) Benchmarking for best practices: winning through innovative adaptation. McGraw-Hill: New York.