social networking is serious business - aiim presentation

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Social Networking is Serious Business Doug Cornelius ComplianceBuilding .com

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Presentation I gave to the AIIM New England Chapter on January 15

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Page 1: Social Networking is Serious Business - AIIM Presentation

Social Networking is

Serious Business

Doug CorneliusComplianceBuilding.com

Page 2: Social Networking is Serious Business - AIIM Presentation

Social Networking is

Serious Business

Page 3: Social Networking is Serious Business - AIIM Presentation
Page 4: Social Networking is Serious Business - AIIM Presentation

SharePoint 2007

Page 5: Social Networking is Serious Business - AIIM Presentation

Blogging

Page 6: Social Networking is Serious Business - AIIM Presentation

Social Media Risks and Rewards 6

Page 7: Social Networking is Serious Business - AIIM Presentation
Page 8: Social Networking is Serious Business - AIIM Presentation
Page 9: Social Networking is Serious Business - AIIM Presentation

Findability

Page 10: Social Networking is Serious Business - AIIM Presentation

Federal Trade Commission

Page 11: Social Networking is Serious Business - AIIM Presentation

Federal Trade Commission

http://blog.louisgray.com/2009/12/ftc-disclosures-made-simple-for.html

Page 12: Social Networking is Serious Business - AIIM Presentation

Disclosure Failure?

Page 13: Social Networking is Serious Business - AIIM Presentation

Disclose in 140 Characters?

Page 14: Social Networking is Serious Business - AIIM Presentation

SEC

Page 15: Social Networking is Serious Business - AIIM Presentation

Foot in Mouth

Page 16: Social Networking is Serious Business - AIIM Presentation

Ability to Damage

Page 17: Social Networking is Serious Business - AIIM Presentation

Facebook with your Boss

Page 18: Social Networking is Serious Business - AIIM Presentation

Viruses

Page 19: Social Networking is Serious Business - AIIM Presentation

Copyright

http://commons.wikimedia.org/wiki/File:Copyright-serif.svg

Page 20: Social Networking is Serious Business - AIIM Presentation

Enforcement

Page 21: Social Networking is Serious Business - AIIM Presentation

Policies for Web 2.0• Maintain Confidentiality• Securities laws • Financial Performance• Identify yourself• Disclaimers• Be respectful • Anonymous Contributions• Use of logos or service marks• Copyright

Page 22: Social Networking is Serious Business - AIIM Presentation

Monitor Web 2.0• Employees must register blogs• Employees must register twitter• Subscribe to employee blogs• Monitor your name and

company