aiim new england social networking presentation
DESCRIPTION
Presentation by Russ Edelman of Corridor ConsultingTRANSCRIPT
New England Chapter
Social NetworkingSerious Business
Presented: January 15, 2010Russ Edelman - [email protected]
Twitter: russECM
Social Networking Humor!
Social-Social NetworkingDefined…
A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.The power of social network analysis stems from its difference from traditional social scientific studies, which assume that it is the attributes of individual actors—whether they are friendly or unfriendly, smart or dumb, etc.—that matter. Social network analysis produces an alternate view, where the attributes of individuals are less important than their relationships and ties with other actors within the network. This approach has turned out to be useful for explaining many real-world phenomena, but leaves less room for individual agency, the ability for individuals to influence their success, because so much of it rests within the structure of their network.
Social-Social NetworkingSemi-Understood
C.O.I.
Social-Social NetworkingSemi-Understood – Unrelated Points
Oct, 12, 2009 - Luddites of the World, Relax! - News that Twitter's latest cash infusion values the microblogging site at $1 billion may have confounded twittering's critics, who say nothing worthwhile can be expressed in 140 characters. To them—and to those who think BlackBerrys enslave us, Facebook supplants real relationships, and texting makes us illiterate—Dennis Baron has this to say: Nonsense. Worries about new ways of communicating, he has found, have existed for millennia. (Socrates objected to writing, in part because this "invention" eliminated the need to exercise the memory.)
Oct. 9, 2009 - A FACEBOOK posting revealed details of a Perth teenager's fatal crash before police informed her parents.
Feb, 2009 - O’Reilly Tools Of Change Conference - Peter Brantley, Executive Director of the Digital Library Foundation states “Reading will become less about the book and more about the people that read them.”
Social-Social NetworkingInteresting Data Points
Worldwide visitors to Twitter approached 10M in Feb 2009, up 700+% vs. Feb 2008 (Comscore)Older than you think!
18-24 year olds 12% less likely than average to visit Twitter25-54 year old crowd is driving this trend45-54 year olds 36% more likely to visit Twitter, making them the highest indexing age groupNext is 25-34 year olds: 30% more likely
Source: Reuters reporter Alexei Oreskovic.
Business-Social NetworkingHot Topic
264,000,000 as of 7:18am
Business-Social NetworkingAnalysts Weigh In
Forrester & Gartner Market Assessment
?
Business-Social NetworkingWhere Is The Value
New Communication Vehicles for Improved Innovation & Productivity
Provides “an” approach to capture the knowledge of the employee population
Reduces Risk by proactively managing content
Users can Find Information more quickly
Generational Working Styles are accommodated
Improve Collaboration with co-workers & others
Additional repositories of information that need to be tracked and managed
Requires additional level of governance to ensure that the platforms are compliant
Increases training and support for the end users
Users are overwhelmed with too many collaboration choices
Non-work activity can increase and become problematic
The Good The Bad
WIF
MCo
mpa
ny
Business-Social Networking
Survey with organizations with over 10 people – 656 participants
Primary Drivers of Enterprise 2.0
Business-Social Networking
Survey with organizations with over 10 people – 656 participants
Three Key Drivers for Enterprise 2.0
Business-Social Networking
Survey with organizations with over 10 people – 656 participants
Three Impediments for Enterprise 2.0
Business-Social Networking
Survey with organizations with over 10 people – 591 participants
Importance of ROI for Enterprise 2.0
Business-Social NetworkingThe “Pentagon” of Social Networking
Infrastructure
Social NetworkFunctionality
Culture Of Trust
Governance
The “Non-Silo”
Social Network Humor!
Notable Factors: Internal Or External Hardware & Software Scalability capabilities to accommodate dynamic
demand that will quickly increase and decrease Security & Authentication Mechanisms And Protocol
Which Allow Users To See & Act On Information Usage Patterns, Analytics, Reporting, Dashboards, KPIs…
Points To Consider:• Content Duplication or Highly Secure Firewalls Must Be Planned• Formality Of Applicable Records Management Process Must Be Understood• Multiple mediums for content delivery/S.N. are required – mobile and more
Internal or External Equipment, Processes and Environments required to provide a seamless and secure Social Networking Environment For Your Organization.
The Infrastructure
Infrastructure
The InfrastructureAnalytics – attensity.com Example
Infrastructure
Survey with organizations with over 10 people – 608 participants
Policy Or Guidance On Usage/Content
Social Networking Functionality
Notable Factors: (Next Slide)
Points To Consider:• Selecting and Agreeing Upon The Right Tool By All Participants And Then Be
Prepared To Adjust Based Upon Changing Conditions• Remain Very Attuned to Generational Preferences
The Act Of Collaborating Or “Socially Networking “ Takes On Many Different Permutations. Different Tools Can Perform A Similar Function And At Times, One Tool May Be More Optimal Dependent Upon Numerous Factors.
Social NetworkFunctionality
Blogging
Pontification (with Comments)
Wikis
Real-time editing of Web Pages
Instant Messaging
A new Email & Presence Detection
People Searches
Find People / Expertise Via
Specific Criteria
Micro-Blogging
140 characters and/or less
Ratings
Rate content being posted
Forum /Dis. Thread
Share information and have others
comment
Voting/Surveying
Real time surveying for site visitors
Content Sharing
Sharing files, pix, video, links, etc.
Web Conferencing
One or multi-directional
presentations
Mobile Technology
It has to work on the mobile devices
these days
Knowledge Mgmt.
Harvesting the knowledge within social repositories
• Alerts/Subscriptions• Project Management• Tagging/Bookmarks
Plus More• Security/Role Definitions• Ad-hoc User/Group Creation• Functionality delivered via “Widgets”
Social Networking Functionality
Social Networking FunctionalityCollaboration - Continued
Internal Use Only Ideation – Idea Generation Common Repository &
Brainstorming Internal Feedback To
Executive Management Anonymous and Named
Access Virtual Meetings – Bringing
The World Together
Internal/External Use Social Media Marketing
Outreach Strategy Customer Feedback Branded messaging Leveraging micro-blogging to
reference other relevant content
Culture Of Trustor Non Culture
Notable Factors: Users Will Only Rely Upon Social Networking Tools If
They See Substantive Value Despite Human Beings Instincts To Want To Trust, They
Have Been Socialized Not To Trust New And Innovative Incentives Are Required to
Leverage Social Networking Tools
Points To Consider:• Sufficient Value Must Exist In The Corporate Social Network As Compared To
The Public Social Network To Drive Trusted Conversations/Exchanges• Peer/Subordinate Contributions Are Often Equally As Important As Authority’s
Social Networking & Collaboration Is Greatly Heightened When A Culture Of Trust Prevails Amongst The Participants. This Allows Information To Be Shared More Freely Which Increases Innovation, Responsiveness and Transparency.
Culture Of Trust
Social Network Humor!
Culture Of TrustNew Forms Of Leadership Needed
Culture Of TrustCan Bloggers Be Trusted?
October 6, 2009
Culture Of TrustRod Kramer – Stanford University
Human beings are naturally predisposed to trust—it’s in our genes and our childhood learning—and by and large it’s a survival mechanism that has served our species well. That said, our willingness to trust often gets us into trouble. Moreover, we sometimes have difficulty distinguishing trustworthy people from untrustworthy ones. At a species level, that doesn’t matter very much so long as more people are trustworthy than not. At the individual level, though, it can be a real problem. To survive as individuals, we’ll have to learn to trust wisely and well.
“Rethinking Trust” June, 2009
”
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Culture Of TrustAdditional Points On Trust
Oct 12, 2009 – Gaming Theory - Google engineers know they need to think outside the search box to stay ahead. A recent contest called CSI, for "Crazy Search Ideas," asked engineers to submit improvements they thought would never be approved because they were weird or seemed too minor. Some 118 entries were culled to four, which are still being explored.
May 7, 2009 – My Blog Post - With a conscious effort being focused on trust, the team is employing different techniques to put the theory to practice. One of the most innovative techniques being used is the inclusion of “productivity games” to solve a problem…. “bug bash” parties that go late into the night where the engineer who finds the most bugs gets a prize and an Olympic-themed work event held last year. Hanson commented, “Our culture is competitive. People by nature love to compete and play games and want to see themselves at the top of the leader board.”
The Non-SiloFractured Information Is A Problem
Notable Factors: Too many systems are available for collaboration. Users are genuinely confused as to which one to use. What is considered to be the best source of
information.
Points To Consider:• Push for integration of disparate Social networking systems.• Integrate into existing environments which may be considered “live in”
environments as compared to “go to” environments.
Social Networking environments often represent their own proprietary data store and this becomes problematic when actively sharing information.
The “Non-Silo”
GovernanceOr The Expansion Of Chaos
Notable Factors: Finding a balance between “lock down mode” and free
reign is an organizational and legal challenge. Social Networking Governance will be influenced
heavily by the type of industry and the type of content. Radical variations from the Governance of non-Social
Networking content will be met with skepticism.
Points To Consider:• “Light” and Iterative Governance Is A Key To Success.• Fully integrate Governance for Social Networking into alternative
communication mediums.
When employed for business, there is a definitive need to introduce some form of Governance for standardization and guidelines.
Governance
Social Networking Tools For BizQuick List
EMC/Documentum – eRoom - CenterStageMicrosoft SharePointIBM Lotus Connections Suite (Quickr & SameTime)OpenText – LiveLink ECMGoogle - Wave
HuddleJiveKickAppsLeverage SoftwareLithiumNewsGatorSocialTextTelligentThought FarmerTomyoe
Enterprise Suites Social Tools(partial List)
Pure Play Social Tools(partial List)
And there are many Open Source and semi-related products available
Where To Socially Go From HereRecommendations To Consider
1. Identify
Small Group of
Participants
2. Calibrate Culture And S.N. Styles
3. Deploy
Initial Release
.
4. Tune
Plan to refine approach for Optimal Use
5. Broaden
Usage of S.N. Tool As
Appropriate
Iterative Approach For Deploying Social Network Technologies
description
Corridor Snapshot
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Also regular contributors to:InformationWeek, CIO Magazine
AIIM Infonomics & More
How We Can Help You
Corridor Service & Product Offerings
New England Chapter
Social NetworkingSerious Business
Presented: January 15, 2010Russ Edelman - [email protected]
Twitter: russECM