social networking introduction
TRANSCRIPT
SOCIAL NETWORKING
Presented BySena Loyd, @Two Digital Learning Center Manager, Carson City [email protected], 775-887-2244 x1018
INTRO
BUSINESS EDITIONNovember 20, 2013
www.nptechforgood.com
THE USE OF DEDICATED WEBSITES AND APPLICATIONS TO COMMUNICATE INFORMALLY WITH OTHER USERS, OR TO FIND PEOPLE WITH SIMILAR INTERESTS TO ONESELF.
WHAT IS SOCIAL NETWORKING ?
More than 15 million brands, businesses and organizations have Facebook pages. And, 2.6 million companies have pages on LinkedIn.
VentureBeat and MobileMarkingWatch2013
Facebook users share 2.5 billion pieces of content per day. Genuinely compelling content is the only way for brands to cut through the noise.
Nielson2013
Daily engagement rates on Twitter tend to decline after the third Tweet. So, make your first few tweets count.
Socialbankers.com2013
40% of Twitter users are passive participants. In other words, nearly half of the 500 million plus registered users don’t Tweet but watch others Tweet.
Statisticsbrain.com2013
27% of online time is spent on social media sites. The single most popular online usage category.
Experian2013
Instagram has now eclipsed the 150 million user milestone. 60% of users are from outside the USA.
Forbes2013
The fastest growing demographic on Twitter is the 55-64 year old age bracket. This demographic has grown by 79% since 2012.
BufferApp.com2013
53% of people recommend products in their Tweets. But, brands take an average of six hours to respond to direct questions on Twitter.
Socialnomics2013
LinkedIn is nearly three times as effective for lead generation as Twitter and Facebook. And, two new users join LinkedIn every second.
Topdogsocialmedia.com2013
1.5 Billion +500 Million +238 Million +
TOTAL USERS
as of 2013
Social Media facts, figures, numbers and statistics of 2013Digital Insights 2013
Instagram130 Million +
23% of Facebook user’s check their accounts more than 5 times a day.
74% of marketers believe Facebook is important for their lead generation
strategy.
75% of possible engagement a post gets in its first 5 hours.
350 Million photos are uploaded every day.
There are over 10 Million Facebook apps so far.
Social Media facts, figures, numbers and statistics of 2013Digital Insights 2013
28% of Retweets are due to inclusion of “please RT!”
60% of Twitter users access it from mobile.
208 is average number of Tweets per account.
On an average, over 400 Million tweets are sent a day.
Approx 20 Million user accounts are fake.
Twitter’s fastest growing age demographic is 55-64 year old, registering an
increase in active users of 79%.
Social Media facts, figures, numbers and statistics of 2013Digital Insights 2013
27% users access LinkedIn though their mobile.
42% update their profile information regularly.
50% of LinkedIn users have their Bachelor’s of Graduate degree.
81% of users at least belong to one group.
Over 3 Million LinkedIn Company Pages.
Over 1 Billion LinkedIn endorsements.
Total number of LinkedIn groups are 1.5 million.
Social Media facts, figures, numbers and statistics of 2013Digital Insights 2013
More than 16 Billion photos uploaded.
An average user on Instagram has 40 photos.
‘MTV’ is the most followed brand on Instagram with over 1.2 Million followers.
Every second 8000 users like a photo.
Instagram gets 1000 comments per second.
Over 5 Million videos being shared with 24 hrs of launch.
More than 5 Million photos uploaded every day.
Social Media facts, figures, numbers and statistics of 2013Digital Insights 2013
Other Social Media
Google+ = 500 Million+ Users, over 67% male users.
Pinterest = 70 Million+ Users, over 69% female users.
YouTube = 1 Billion+ Users, over 63% male users.
Tumblr = 300 Million+ Users.
Social Media facts, figures, numbers and statistics of 2013Digital Insights 2013
Social Media facts, figures, numbers and statistics of 2013Digital Insights 2013