introduction to social networking (2010)
TRANSCRIPT
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Introduction to Social Media in
Business
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Objectives
• Expectations• Networking Online – What’s the Story?• Getting Started on Facebook• Getting Started on Twitter• Getting Started on Linked In• Connecting it all up• Making the Most of It
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What is Networking?
Interact with others to exchangeinformation and develop usefulcontacts
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My Definition
Collecting People
Connecting People
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How Does Networking Work?
The Message
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How Does Networking Work?
1 Direct Connection
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How Does Networking Work?
4 Direct Connections
6 Indirect (Referral) Connections
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The MathsYour Direct Connections 10 50 600
X
Their Direct Connections 10 50 600
=
Total Referral Network 100 2500 360,000
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Media Facts & Figures
• 26 million households in UK with television• 21 million households in UK with a telephone• 18 million households in UK with
computer/internet access• 25 million facebook users in UK (20% MORE
than own a telephone...... and growing)
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Facebook Facts
• 350 million users worldwide• 25 million users in UK• Median Age: 26• 50% of users log in DAILY• Average user has 130 friends• 65 million users access via mobile phone• 98% of time spent on FB is from 52% users
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Twitter Facts
• 106 million users worldwide• 4 million users in UK• Growing at 300,000 new users PER DAY• Median age of users: 31• 79% of time spent on site by 7% of users
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Linked In Facts
• 70 million users worldwide• 3 million users in UK• Median age of users: 40• 49% of time spent on site by 5% of users
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Networking Objectives
• What are you trying to achieve?• How can networking help you?
– Who do you need to meet?– What are the best places to meet them?
• How are you going to support your networking activities?
• How does networking fit within your marketing plan?
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