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Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Social Networking
for HR
Professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Online Social Networking
• Originated in 1997
• SixDegrees.com
• Development of Online Social
Networking
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Evolution of Social Networking
• 1997 – 1999
– Phase 1 of Online Social Networking
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
1997 1999 2001 2002 2003 2004 2005 2006
Six
Degrees
Live
Journal
Asian
Avenue
Black
Planet
Cyworld
Ryze
Fotolog
Friendst
er
Sky blog
Linked
In
My
Space
Flicker
Piczo
You
tube
Bebo
Ning
My
Church
History of Social Networking
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Evolution of Social Networking
• Phase II
– 2000-2005
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Social Networking Today
• Specific Niches
• Multiple Sites for a Variety of Uses
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Options for Social Networking
• Communication
• Partnerships
• Multimedia
• Opinions
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Top Social Networking Sites
Website Monthly Visitors Monthly Visits
MySpace 65,744,241 955,057,928
Facebook 28,563,983 326,418,930
Classmates 11,978,068 22,488,912
MyYearbook 3,019,762 20,022,490
Bebo 3,540,465 19,282,335
LiveJournal 3,269,895 16,549,088
BlackPlanet 2,109,069 13,746,246
Hi5 2,424,699 11,828,458
LinkedIn 3,828,407 11,155,614
Tagged 2,376,671 10,599,014
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Social Networking and
why it matters to you
• Find and Be Found
• Expands possible network
Last 18 months
166 Searches
Domestically and Internationally
60% > $100,000 base salary
Ex. CHRO, Vice President of Compensation,
Learning & Development Consultant
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Social Networking Strategy
• 6 month goal
• Overall Messaging
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Professional Networking
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Doostang
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Plaxo
• Online address
Book
• View
Connections’
Updates
• Free Service
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
• Quick Status Updates
• Free Service
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Twitter Messaging
• 6 month goal
• Appropriate messaging
• 5 second commercial
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Spoke
• Business Connections
• Either pay or provide contact information
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Linked In
• Human Resource Dimension/RA Clark
Consulting’s Pick for Online
Professional Networking
• 30 million registered users
• Basic service is free
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Personal Business +Business
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Who’s there?
• 40 million users
• Average age - 41
• Average household income -$109,000
• 49% are decision makers in their business
• 95% College Educated
• 7.85% @ C-Level
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Linked In – The Basics
• PROFILE
• Status
• Summary
• Recommendations
• Websites
• Interests
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Status
• Similarities to
• Update every
few days
• 5 second
commercial
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Summary
• Cover Letter
• Elevator Speech
• Specialties
Section
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Recommendations
• Instant Credibility
• Reconnect
• Review First
• Pay it forward
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Websites
• News
• Social Media Bio
• Articles
• Publications
Get Noticed!!!
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Interests
Keep it either:
• Professionally Related
OR
• Bland!
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Connections
• LinkedIn’s Primary Purpose
• Job Seeker
– Gain referrals
• Employer
– Talent Pipeline
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Connections
• Potential Reach596 personal
connections
7,129,300 3rd
degree
connections
176,900 2nd
degree
connections
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
How do I get connected?
• Webmail Import
• Upload existing contacts file
• Search LinkedIn
• Upload Outlook Toolbar
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Requesting a Connection
• Bad Example
• Good Example
“I lost my job three months ago and am very
concerned about paying my rent this month. I
don’t know what I’ll do if I don’t find a job soon.
Could you please recommend me to the hiring
manager for the HR Director job within your
company?”
“I recently became a volunteer with the Mayor’s
Youth Program and see that you volunteer with the
same group through SHRM. If you have time, I
would like to have a cup of coffee; I am just entering
the job market again and would like to expand my
network.”
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
I’m Connected…Now What?
• Ask for referrals
• Get to know your network
• LinkedIn Network vs Real World
Network
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
LinkedIn Groups
• Staying Connected
• SHRM-Atlanta Group
• How to utilize
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
LinkedIn Groups
• JobSeekers
– Stay
Connected
with Network
– Reinforce your
brand
Welcome to the sixth edition of ERE's LinkedUp, a
newsletter exclusively for ERE LinkedIn group
members!
There is a lot going on around the ERE world these
days, so I will be starting each issue off with an 'at a
glance' of the next few weeks to help you plan your
calendar:
This Week - Week of February 2
•Today at 2 pm ET: Fordyce TV presents our newest
show A Keen Sense of Recruiting with Margaret
Graziano
•Tomorrow at 2 PM ET: ERE's free webinar, Use the
Principles of Killer Branding to Recruit Real Stars
presented by Frank Lane
•Friday: The rebroadcast of our free webinar - 2009:
Corporate Staffing & Recruiting Trends and
Predictions
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Groups Walk Through
http://www.linkedin.com/home?myGroups=&trk=hb_side_grps
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Questions & Answers
• Job Seekers and
Consultants
–Get your profile noticed
• Network Advice
–Ask other HR
professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Applications
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Job Tools
LinkedIn Job Search
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
Professional Networking’s
Best Bets
• Looking for a job?
– Inside Access
– Research potential employers
• Hiring?
– Talent Pipeline
– Develop employment brand
Metro Atlanta’s Most Active Resource for Advancing HR Professionals
For Additional Information
• www.hrdracc.com
• Jennifer Brock @