social nation: how to grow your business
TRANSCRIPT
Barry Libert, Chairman & CEO
AgendaWhat is a Social
Nation7 Rules for
Success5 Places to Get
Started
Definition
• Social (adjective): Living or preferring to live and work in a community rather than alone
• Nation (noun): A community of persons not constituting a state but bound by common
interests and passions
Value Created
5 billion pieces of content
500 million active users
$10 billion market value
3.5 million events created 3 billion photos 5.3 billion fans
Why Now?
People want to connect
People want to be
heard
People expect the same tools
Good Products And Services are No Longer Enough!
7 Rules for Social Success
1. Develop Your Social Skills2. Let Culture Lead Your Way3. Mind Your On and Off-Line Manners4. Listen, Learn and Adopt5. Create Fans in Everything You Do6. Rely on Others for Growth & Innovation7. Reward Your Friends & Followers
#1: Develop Your Social Skills
#2: Let Culture Lead your Way
#3: Mind Your On and Off- Line Manners
#4: Listen, Learn and Adopt
#5: Create Fans in Everything You Do
#6: Rely on Others for Growth and Innovation
#7: Reward your Friends & Followers
5 Places to Get Started
1. Customer Service Support2. Marketing and Brand Building3. Market Research4. Training and Talent Development5. Product and Service Innovation
Barry Libert, Chairman & CEO
Action Framework
10 Pitfalls to Avoid
1. Running your Social Nation like a traditional business 2. Underfunding you social initiatives and abandoning them too soon 3. Neglecting to build programs that encourage member
engagement4. Relying on a “Build-It-and-They-Will-Come’ mentality 5. Waiting to establish a Social Nation/Community support
organization 6. Underestimating the power of “Volunteer Evangelism” 7. Neglecting any of your nations – Employee, Partner, and Customer8. Relying on traditional approaches to designing Your Social Nation9. Developing your own social software, moderation and Analytics S10. Getting caught without partners to help you succeed