Grow Your Business By Being Grow Your Business By Being Social:Social:

#GYBBBS#GYBBBS

A Cyber Guardians Online A Cyber Guardians Online CourseCourse

©Bradley W. Deacon 2014 ©Bradley W. Deacon 2014

Presentation Presentation Objectives Objectives

Introduce you to social media platformsIntroduce you to social media platforms

The 80/20 caring/sharing rule The 80/20 caring/sharing rule

How to integrate each platform How to integrate each platform

Tracking results Tracking results

How to empower staff to assist in driving social How to empower staff to assist in driving social media media

Highlight legal and ethical issues Highlight legal and ethical issues

Identify how collaboration is the key to social media Identify how collaboration is the key to social media successsuccess

Social MediaSocial Media

Social Media Is All About Social Media Is All About SharingSharing

• Facebook • Twitter • Pinterest• Instagram• Paper-li• Slideshare

Digital Natives Digital Natives

Vintage Social Vintage Social NetworkingNetworking

Have Things Changed?Have Things Changed?

Lectures In 2000 & Lectures In 2000 & 20142014

Pros • Paying attention• Improves note taking• Reinforces learning

Cons • Offers distractions• Peer pressure to message

Pros • Efficiency• Sharing notes• Search engine access Cons

• Less efficient • Cannot clarify a point via a search engine instantaneously

Social Media ChannelsSocial Media Channels

FacebookFacebook

TwitterTwitter

Instagram Instagram

Pinterest Pinterest

LinkedInLinkedIn

SnapChat SnapChat

You-TubeYou-Tube

Dozens More Dozens More

Growing Daily Growing Daily

Search Engine #1 Search Engine #1

Have you searched where your business sits Have you searched where your business sits on Google?on Google?

How easy is it to find your business on How easy is it to find your business on search engines?search engines?

You can be #1 On Google with a good social You can be #1 On Google with a good social presencepresence

Best of all its FREEBest of all its FREE

Tips On Being #1 On Tips On Being #1 On Google Google

Have a social media strategy Have a social media strategy

Ensure social media strategy is in place & is Ensure social media strategy is in place & is consistentconsistent

Share regularly with 80/20 even 90/10 rule Share regularly with 80/20 even 90/10 rule

Engage with your Engage with your ‘‘fansfans’’ or or ‘‘followersfollowers’’

Personalize a Personalize a ‘‘Thank-youThank-you’’ for each new for each new ‘‘fanfan’’ or or ‘‘followerfollower’’

Do not automate a Do not automate a ‘‘thank youthank you’’

Best Chance Of Being #1 On Best Chance Of Being #1 On Google Google

TwitterTwitter

Facebook Facebook

Instagram Instagram

PinterestPinterest

YouTubeYouTube

FourSquare-Swarm FourSquare-Swarm

LinkedIn (Including LinkedIn (Including group group participation)participation)

About.MeAbout.Me

Blog (Monthly Post Blog (Monthly Post Sufficient) & Sufficient) & Integrated to Integrated to share on social share on social media channelsmedia channels

SlideshareSlideshare

Social Media Is All About Social Media Is All About SharingSharing

““Once In Cyber Space Always In Cyber SpaceOnce In Cyber Space Always In Cyber Space””

• Facebook • Twitter • Pinterest• Snapchat • Tumblr • Instagram• You Tube

Social Media ExplainedSocial Media Explained

Work Smarter Not Work Smarter Not Harder Harder

Curate Content Curate Content

Set & Forget Set & Forget

Be Front Of Mind Be Front Of Mind

Content Tools Content Tools

Buffer Buffer

Klout Klout

Hootsuite Hootsuite

Paper.liPaper.li

BufferBuffer

Free to link 3 Social Media AccountsFree to link 3 Social Media Accounts

Posts automatically to one or all three of Posts automatically to one or all three of your accountsyour accounts TwitterTwitter Facebook Account Facebook Account LinkedInLinkedIn

Buffer Posting Times Buffer Posting Times

Set times to post at your markets best Set times to post at your markets best suited time suited time

Select from a range of content that have Select from a range of content that have identified that your market likes to seeidentified that your market likes to see

Daily Quotes are popular Daily Quotes are popular

KloutKlout

Free Free

Easy to use Easy to use

Curate content based on what you believe Curate content based on what you believe your market to like your market to like

Great to set and forget with five minutes Great to set and forget with five minutes effort per dayeffort per day

Content FiltersContent Filters

Content FiltersContent Filters

Share Great Content Share Great Content

Klout Tracking Klout Tracking

Paper.LiPaper.Li

Paper.liPaper.li

Free Free

You are the publisherYou are the publisher

Set and forget content from a host of sourcesSet and forget content from a host of sources

Can add electronic adds in the Can add electronic adds in the ‘‘paperpaper’’ for $9 per for $9 per month that when clicked link back to your month that when clicked link back to your business business

Free version is effectiveFree version is effective

Auto send to Facebook and Twitter Auto send to Facebook and Twitter

Pinterest Pinterest

PinterestPinterest

Social networking site Social networking site

FreeFree

Similar to a large corkboard Similar to a large corkboard

Excellent for sharing links, images & ideasExcellent for sharing links, images & ideas

‘‘PinPin’’ direct from your browser direct from your browser

PinsPins

Pins are like bookmarks with images Pins are like bookmarks with images

Can be added with one click on your board Can be added with one click on your board

Pins can be shared Pins can be shared

Pins Pins

Boards Boards Only limited by your imagination or projectsOnly limited by your imagination or projects

Encourages creativity for engagement Encourages creativity for engagement

Pinterest & Business Pinterest & Business Boards Boards

Create a business Pinterest Create a business Pinterest

Determine your market demographic Determine your market demographic

Create boards around demographicCreate boards around demographic

Pin daily to a range of your boardsPin daily to a range of your boards

Encourage creativityEncourage creativity

Ponti Seafood Seattle Ponti Seafood Seattle

Not All About YouNot All About YouPonti Seafood ExamplePonti Seafood Example

Share Tips Share Tips

Pinterest StrategyPinterest Strategy

Twitter Twitter

Great for engagement Great for engagement

Excellent Sharing Tool Excellent Sharing Tool

#tag friendly #tag friendly

Engage in #tags for reality TV, AFL games etc Engage in #tags for reality TV, AFL games etc based on your demographicbased on your demographic

SamplesSamples

#aflhawkspies #AFLgrandfinal #masterchefau #aflhawkspies #AFLgrandfinal #masterchefau

Power Of the # TagPower Of the # TagAcross All ChannelsAcross All Channels

Identify what #tag generates Identify what #tag generates ‘‘LikesLikes’’ or or ‘‘FollowersFollowers’’

Use up to 5 #tags on a postUse up to 5 #tags on a post

Australia Campaign has generated in excess of Australia Campaign has generated in excess of 860,000 fans860,000 fans

#australia staff search #Australia and share best #australia staff search #Australia and share best imagesimages

In excess of 100,000 fans on Instagram can In excess of 100,000 fans on Instagram can generate income for persons with such numbers generate income for persons with such numbers of of ‘‘fansfans’’

LinkedIn LinkedIn

FreeFree

Professional Facebook in a senseProfessional Facebook in a sense

Increase your professional network Increase your professional network

Example 1,099 connections connect me to in Example 1,099 connections connect me to in excess of 14M peopleexcess of 14M people

SlideshareSlideshare

Free Free

Encourages sharing Encourages sharing

Eventbrite Eventbrite Free if tickets are free Free if tickets are free

Great for sharing on social media Great for sharing on social media

Builds your database Builds your database

About.Me Splash pageAbout.Me Splash page

FreeFree

Great to get your name out Great to get your name out

Massive global reachMassive global reach

Great for Online Business Great for Online Business

Great Analytics Great Analytics

Profile Page Profile Page

Profile AnalyticsProfile Analytics

Profile Views This Profile Views This MonthMonth

Profile Views This YearProfile Views This Year

Venue ReviewsVenue Reviews

YelpYelp

Urbanspoon Urbanspoon

TripAdvisor TripAdvisor

Eatability Eatability

ACCC is now investigating if they need to be ACCC is now investigating if they need to be regulated (Crikey, 2011)regulated (Crikey, 2011)

A Negative Review A Negative Review

In a nutshell In a nutshell ‘‘bury itbury it’’

Commence a campaign in your business to Commence a campaign in your business to encourage encourage ‘‘Positive ReviewsPositive Reviews’’

Graphics Graphics

Professional Graphic Designer Professional Graphic Designer

Create your business logo and brand Create your business logo and brand identity identity

Presenter Media Package Presenter Media Package

Samples of Self Generated Samples of Self Generated Graphics Graphics

Engagement Engagement

Collaboration is the key Collaboration is the key

Share fellow business owners content Share fellow business owners content

Post content that works Post content that works AnimalsAnimals Daily quotes Daily quotes Cute Baby images (memes) Cute Baby images (memes) Be mindful of copyright law Be mindful of copyright law

Competitions Encourage Competitions Encourage EngagementEngagement

Sharing Leads To Sharing Leads To Engagement Engagement

Paper.LiPaper.Li

TwitterTwitter

Facebook Facebook

LinkedInLinkedIn

Instagram Instagram

Foursquare Foursquare

Facebook Business Site Facebook Business Site Reality Reality

Facebook business sites are possibly only Facebook business sites are possibly only seen by 4% of your audience seen by 4% of your audience

Facebook want you to advertise Facebook want you to advertise

Average Average ‘‘LikeLike’’ from Facebook paid add can from Facebook paid add can average at $1 or more per acquisition average at $1 or more per acquisition

Organic growth is best through your activity Organic growth is best through your activity and the sharing by your audienceand the sharing by your audience

Value Of A Facebook Value Of A Facebook FanFan

A Facebook fan is worth $174 to a brand, up A Facebook fan is worth $174 to a brand, up 28% since 2010, according to Syncapse, a 28% since 2010, according to Syncapse, a social media marketing firm.social media marketing firm.

Based on: brand loyalty, propensity to Based on: brand loyalty, propensity to recommend, media value, cost of recommend, media value, cost of acquisition and brand affinityacquisition and brand affinity

Though $174 is an average figure, the value Though $174 is an average figure, the value varies depending on brand. varies depending on brand. (Business Insider (Business Insider Australia 2013)Australia 2013)

Value In PerspectiveValue In Perspective

Apps Apps

Becoming Affordable Becoming Affordable

Great if you have inbuilt engagement tools Great if you have inbuilt engagement tools

Genuine Coupons Genuine Coupons

Precinct App Precinct App

You Tube You Tube Free Free

Create A ChannelCreate A Channel

Viral Potential (See Below) 16M Views in 5 Viral Potential (See Below) 16M Views in 5 days days

DefamationDefamation

Cause of action through the courts to Cause of action through the courts to compensate a person for the damage compensate a person for the damage suffered from a suffered from a ‘‘published attackpublished attack’’ on on reputation. reputation.

PublicationPublication

What form did the publication take-Oral, What form did the publication take-Oral, written, conduct?written, conduct?

To whom was it published and to how many?To whom was it published and to how many?

Where was it published?Where was it published?

When was it published and for how long?When was it published and for how long?

About whom was it published?About whom was it published?

Lack Of Control Or Lack Of Control Or Recall Recall

No ability to control a post once it is posted No ability to control a post once it is posted

No control over screen shots being saved No control over screen shots being saved and disseminated and disseminated

No ability to recall or shut down the post No ability to recall or shut down the post once it has been shared once it has been shared

Publisher Publisher

Each person who publishes or participates Each person who publishes or participates in the publication of defamatory matter may in the publication of defamatory matter may be liable?be liable?

Employer is liable for the publication by its Employer is liable for the publication by its employee provided the publication was employee provided the publication was authorized or made in course of authorized or made in course of employment.employment.

Social Media Policy Social Media Policy

Introduce a social media policy Introduce a social media policy

Have the policy incorporated into an online Have the policy incorporated into an online social media course for all new employees social media course for all new employees

Online courses are excellent evidence to Online courses are excellent evidence to establish employee has received establish employee has received appropriate training appropriate training

Social media policies and training manage Social media policies and training manage riskrisk

Social Media & Social Media & EmployeesEmployees

Provide staff an Provide staff an ‘‘Online Social Media CourseOnline Social Media Course’’

Educate employees about the use of social Educate employees about the use of social media media

Explain how after hours use can impact the Explain how after hours use can impact the company & ongoing employment company & ongoing employment

Identify how they need to protect their own Identify how they need to protect their own reputation as well as yoursreputation as well as yours

Provide an overview of bullying Provide an overview of bullying

Empower Staff Empower Staff

Identify key staff to do your social media Identify key staff to do your social media

Provide them access to social media online Provide them access to social media online & in-store training & in-store training

Allow 30 minutes per day to post on social Allow 30 minutes per day to post on social media channels media channels

Monitor their activity Monitor their activity

Anonymity Anonymity

Social media use can be anonymous Social media use can be anonymous

Fake identitiesFake identities

Pseudonyms to disguise the true identity Pseudonyms to disguise the true identity may be used by personsmay be used by persons

Internet Protocol (IP) Masking Internet Protocol (IP) Masking

Social Media & TrollsSocial Media & Trolls

Case Study USA #tag ambushing Case Study USA #tag ambushing

Stalking Case Studies Stalking Case Studies

Habitual harassment Habitual harassment

Database Rules & Database Rules & SpamSpam

Ensure follow Spam Act Rules Ensure follow Spam Act Rules

ACMA getting strict on Spam ACMA getting strict on Spam

Must have approval to market to via email Must have approval to market to via email etc etc

Must have an opt out option Must have an opt out option

Lets Grow TogetherLets Grow TogetherTwitter @bradleywdeaconTwitter @bradleywdeacon

ContactsContacts

Bradleywdeacon@me.com

0403-191-4410403-191-441

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