social monitoring & gamification: creating employee advocates at cisco

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© 2015 Brandwatch.com

Webinar/Social Monitoring & Gamification: Creating Employee Advocates at Cisco

Product Manager

[email protected] | @brandwatch

Caroline GoodwinDigital Marketing Manager, EMEA

Cisco | @montuschi

Alex Montuschi

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Coming Up

• Employee advocacy & Gamification at Cisco

• A step by step guide on making employee advocacy and gamification work for you

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© 2015 Brandwatch.com3

Don’t be shy/We’d love your participation

• Ask questions in the session chat

• Tweet about out discussion

@brandwatch

#brandwatchtips

A download and recording of the webinar will be made available after the event

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Brandwatch’s Enterprise Social Intelligence helps

over 1000 clients understand and improve

the ROI of their marketing decisions

Brandwatch Overview

Brandwatch Vizia dramatically visualizes that data in a beautiful

way and embeds it across large enterprises.

Brandwatch Analytics analyzes and manipulates online conversation data

to gain meaningful insights; all managed via

our powerful web Dashboard.

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© 2015 Brandwatch.com© 2015 Brandwatch.com

Employee Advocacy &

Gamification at Cisco

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© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

What’s Employee Advocacy?

Empowering employees to support the goals of the brand, using content and employee-

owned social channels

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Organic reach of Brand channels is decreasing

Source: Social@Ogilvy 2014

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Has x10 more followers than corporate networks

90% of their social audienceis new to the brand

An employee advocate is x2 more trusted than a CEO

Content shared by employees receives 8X more engagement than content shared by brand channels

Meet The Social Employee

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Social League TablesObjectiveMeasure social impact and stimulate social engagement of Cisco employees

How does it work?Users are scored and ranked by based on their impact score which considers activity, reach and number of reactions generated on Twitter.

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© 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential© 2015 Brandwatch.com

DEMO

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Cisco Employee Advocacy Potential in EMEAR

All Cisco Employees in

EMEAR

Marketing Team EMEAR

Social Media

Managers300 tweets per month50,000 users reached per month

1,500 tweets per month150,000 users reached per month

150,000 tweets per month15,000,000 users reached per month

*Estimates based on only Cisco related tweets

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Advocates Recognition

Michael MedhatGVSO Egypt

Shared over 2,000 PostsGenerated• 263,000 impressions• 149 Re-shares• 2,000 clicks

Shared over 711 PostsGenerated• 378,000 impressions• 372 Re-shares• 1,000 clicks

Fabien MedatSE Collaboration France

Shared over 690 PostsGenerated• 591,000 impressions• 479 Re-shares• 3,000 clicks

Nicole WajerSE Security Netherlands

Top Publisher

Top Amplifier

Top Engager

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Results

Cisco Employees social activities increased by over 140% in 6 months

Average number of tweets posted by employee increased by 55%, from 0.9 a day to 1.4.

232 users from 25 teams are currently using SLT to measure their social impact

Delivered over 120 hours of Social Media trainings to 200 people in FY15

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Key Takeaways

Ranking users by Social Impact stimulates healthy competition within the teams increasing social engagement.

Rewarding participation by acknowledging who generate the most engagement, helps users to stay motivated and active.

Social Media Trainings help users to become more social-savvy and learn how to improve their social influence.

Social Listening tools help users to measure their social impact and benchmark themselves against others in the company.

Measurement Education

GamificationRecognition

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A step by step guide

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Raise awareness of the value of social

Broadcast Share Integrate

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Enable employees

Train• Provide helpful

guidelines and tips

• Make them aware of how you measure social

Promote• Encourage your

employees to share your news and content

Collate• Add employee social

handles to a dedicated Author list in Brandwatch

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Create healthy competition!

Image of Top Tweeters Analytics

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Harness the power of your advocates

Plan ahead• Brief employees about

campaigns ahead of time

• Share relevant hashtags and links to content

Monitor• Track campaign

specific data using relevant operators like links: and hashtags:

• Provide live updates throughout the campaign to keep up momentum

Recognize• Thank your employees

for their advocacy

• Share your campaign successes

• Recognize your most effective advocates

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Q & A