webinar-3: unleash the power of gamification to harness an army of employee advocates
TRANSCRIPT
UNLEASH THE POWER OF GAMIFICATION TO
HARNESS AN ARMY OF EMPLOYEE ADVOCATES
Featured Webinar
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Dr. Venkatesh RamanHead of Product Marketing, SOCXO
He is a competent technology marketing professional with hands-on experience in human capital management (HCM), marketing communication, community engagement, social media, content and product marketing across IT, Automotive & Pharmaceutical verticals. He is extremely passionate and knowledgeable about emerging technologies in Marketing and HR. An experienced advocacy marketer and avid blogger on emerging technologies in HR and Marketing domain.
OUR SPEAKER
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1. What is Gamification
TABLE OF CONTENTS
2. Dimensions of Gamification
3. Success of Gamification
6. Key benefits of Gamification on employee advocacy
4. Why gamification boosts employee advocacy
5. Rewards on Gamification
8. 5 tips to run a successful gamified employee advocacy program
7. Example of Gamification
9. Q & A
WHAT IS GAMIFICATION ?gamificationɡeɪmɪfɪˈkeɪʃ(ə)n/
The application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
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DIMENSIONS OF GAMIFICATION• Game concept, competitions• Game mechanics to encourage play ( badges, points,
leader- boards, levels, interactions )• Game dynamics that reward or penalize• Game currencies to motivate
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70% of business transformation
efforts fail due to lack of engagement
Source: Gartner
With 40 percent of the top organizations
in the world using gamification to
transform business operations
Source: Gartner“Gamification is 75 percent psychology and 25 percent technology”Source: Gamification by Design co-author Gabe Zichermann
“Companies with engaged employees outperform those without by up to 202%”
Source: Dale Carnegie
The global gamification market is expected to grow from an estimated $1,698.7 million in 2015, and reach $22,913.0 million by 2022,
growing at a CAGR of 41.8% during 2016 – 2022
Source: PS Market Research
SUCCESS OF GAMIFICATION
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SUCCESS OF GAMIFICATION
The worldwide gamification market will grow from $242
million in 2012 to $2.8 billion in 2016
Source: M2 Research
53 percent of technology
stakeholders said that by 2020, the use of gamification will be
widespread
Source: Pew Research Center
Businesses successful in engaging users
through gamification have seen 250%
higher growth than their peers
Source: Gartner
Organizations with effective enterprise
gamification solutions improve their
employee turnover by 35% and employee
engagement by 48%
Source: Aberdeen Group
A study compares incentives of various types and concludes
“non-financial rewards are more effective at
eliciting effort than […] financial rewards.”
Source: Harvard Business Review
WHY GAMIFICATION BOOSTS EMPLOYEE ADVOCACY
Proof of Competency
Recognition of effort
Empowers employees
Builds a connection
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REWARDS ON GAMIFICATION
Monetary Non-Monetary
• Free lunches• Movie tickets• Discount coupons• Other freebies
• Best Social Media performer of the month• Schedule a VIP luncheon• Display completions and leaderboards on
social network platforms• Participation in customer conference• Recognition in a town hall meeting• New project assignment• Professional mentorship• Beta- release information• Product trials
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KEY BENEFITS OF GAMIFICATION ON EMPLOYEE ADVOCACY
Motivates employees
through Healthy
Competition
Fosters collaboration
among employees
Motivation through positive
comparison
Easier Identification
of active advocates
Identification of quantifiable
KPIs
Track and analyze traffic
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EXAMPLE OF GAMIFICATION
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Action Points
• Connect to Facebook• Facebook post• Connect to LinkedIn• LinkedIn Share• Connect Twitter• Tweet• Enable daily digest email• Regular posting for 5 days• Advocate suggested blurb approval
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EXAMPLE OF GAMIFICATION
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EXAMPLE OF GAMIFICATION
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5 TIPS TO RUN A SUCCESSFUL GAMIFIED EMPLOYEE ADVOCACY PROGRAM
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Set Key
Objectives
Reward on
Engagement
Do not focus on
Monetary awards
Include team
gamification
Link gamification to
development
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3 4
5
QUOTES
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Marketers are also starting to use gamification
techniques with customer advocacy programs, to “energize
brand advocacy, getting customers to share
content or start positive conversations about a brand.”
Kim CelestreForrester analyst
Steve PatriziCRO of Bunchball
“Badges are good for onboarding people, getting
them into the program initially, but you have to give
them more meaningful rewards if you want to keep
them engaged.”
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Q & A
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Get in touch with SOCXO team to learn how you can achieve the real benefits of
running an advocacy marketing program for your business.
www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO www.pinterest.com/SOCXOAdvocacy www.slideshare.net/SoCXO
SOCXO Academy of Advocacy Marketing https://www.socxo.com/academy-of-advocacy-marketing/
Request a Demohttps://www.socxo.com/request-a-demo/