social mobile ads for nurse & allied health recruiting feb 2016
TRANSCRIPT
PowerPoint Presentation
Mobile/Digital Advertising Strategypresented December 8, 2015THE POWER OF MOBILEREACHING NURSES & PROVIDERS
MOBILEHASCHANGEDEVERYTHING
78% of Us Now Own SmartphonesMOBILE HAS CHANGED EVERYTHING
MOBILE HAS CHANGED EVERYTHING
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We Specialize In Engaging passive candidates& Acquiring high quality providers
PLACEMENT CAMPAIGNS IN MOTION
Mobile/Digital Advertising Strategy
YOUR TARGETED AUDIENCE
100,000Males and Females Ages 21-65+ Living in the United States of America100,000Males and Females Ages 21-65+ Living in the United States of America
COMPONENTS OF MOBILE ADVERTISINGIN-APP & MOBILE WEBYour ads run across thousands of locally relevant mobile websites and in the apps that many access every day.
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OUR MOBILE DISPLAY NETWORKS
Over 9 Billion Impressions/DayPremium InventoryReal Time BiddingDaily Placement Optimization
350 Display Networks
LASER-FOCUSED NURSE TARGETING
GEOFENCING & GEOCONQUESTINGOnly show advertisements to potential candidates within a certain radius of your location(s). You can specifically target otherhospitals as well.
DEMOGRAPHIC TARGETINGNot everyone who lives or works in your area needs to see your placement ads. We advertise your openings to specific candidates who meet your experience standards and certifications.
DAYPARTING & ON-OFF SCHEDULESYour advertising can be set up to show at particular times of day or night, on specific days, or a campaign can be built around a holiday or a scheduled hiring event.
COMPONENTS OF MOBILE ADVERTISING
FACEBOOKYour brand will be pushed to thousands of nurses who are your best potential candidates!
COMPONENTS OF MOBILE ADVERTISING
FACEBOOK CAROUSELBetter EngagementBetter Click Through
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COMPONENTS OF MOBILE ADVERTISINGTEXT MARKETINGYou can use text marketingto collect applicants on newadvertising or at hiring events!
TRY IT!Text WORK to84444Weve already setIt up for you!
COMPONENTS OF MOBILE ADVERTISINGLANDING PAGE
Tapping on any ad will bring your new nurses to a mobile landing page, from which they opt-in directly to your recruiters!
MOBILEDISPLAYIN-APPNETWORKS FACEBOOK
Thank You
COMPONENTS OF MOBILE ADVERTISINGWhen users complete the landing page form, they instantly receive a follow-up email with a link to full (desktop) applicationDISPLYIN-APPNETWORKS
COMPLETE CAMPAIGN IN ACTIONGENERATEAWARENESSBUILDENGAGEMENTACQUIRENEW NURSES
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ALL PACKAGES INCLUDE:Social & Mobile Network StrategyCreative DesignMedia PlacementLanding Page Development & HostingDaily/Weekly MonitoringA-B TestingOptimizationPerformance AnalysisWeekly / Monthly ReportingAdvertising MediaFacebookInstagramIn-AppMobile WebRetargeting Visitors & existing email list
OUR PACKAGESTHE BEST NURSES & ALLIED HEALTH PROFESSIONALS ARE OUT THERE...
Barb Osier BreeseratsMobile
Digital Mobile Marketing Strategist
TWITTER:@barbosier EMAIL: [email protected]: Facebook.com/atsMobileNOWLINKEDIN: linkedin.com/in/barbosierOFFICE: (515) 850-1162MOBILE: (515) 371-7552