social metrics converge south
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Presentation Given for Converge South 10/02/10 in Greensboro, NCTRANSCRIPT
Social Media MetricsMeasurement: What, Why and How?!
Part of the BĒM Education Center
Social Media Marketing SeriesKim E. Williams@WilliamsKim
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Social Metrics – What?
Tim Ferriss, author of the 4-Hour Workweek, argues, “Whenever technology becomes fashion, ROI tends to get lost in the excitement of the latest .com catwalk.”
Social Metrics – What?
Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.
ReachEngagement
SentimentAffect
Social Metrics – What?
Reach
Subscribers, Fans, Connections and Followers…
Social Metrics – What?
Engagement
Quantity of reaction to Reach…
Social Metrics – What?
Sentiment
Quality of reaction to Reach…
Social Metrics – What?
Affect
Value of reaction to Reach…
Social Metrics – Why?Reach
Engagement
Sentiment
Affect
Retention
How?
Tool Up…
Social Metrics - Tools
Social Labs
Social Metrics - Tools
HootSuite
Social Metrics - Tools
www.Google.com/alerts
Sample Google Alert
Comes to your inbox at frequency you choose.
News alerts, blog posts, etc.
Make note of the sentiment of each alert.
Social Metrics - Tools
Technorati.com
Social Metrics-Tools
TweetScan.com
• Works like Google Alerts.• Up to 10 search terms.
Social Metrics-Tools
Social Metrics - Tools
Social Metrics - Tools
Social Metrics - Tools
Social Metrics - Tools
Social Metrics - Tools
Google Analytics
Social Metrics - Tools
Google Analytics
Create your Social Marketing Dashboard
Social Dashboard
Channel GoalGoal target date
Current
You should have a dashboard for your other marketing channels too.
Social Metrics – Why?Reach
Engagement
Sentiment
Affect
Retention
Questions ???
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