Social Market Research for Charity (SMRC)

changing the social web for goodMega Trends

2012

• Rise of Social Media• Proliferation of Charities• Rise of Corporate Social Responsibility (CSR)• Death of Broadcast media• Monetization of Social Media• Gamification & Behavioral Economics• Explosion of Social Media Investment

Mega Trends

Rise of Social Media

Over 3 Billion registered social media user accounts worldwide. ~1 Billion unique visitors-Comscore.com report, Aug. 2010

In March 2010, Facebook surpassed Google as the most visited website in the U.S.-businessweek.com

Global time spent on social networking sites increased 82% from 2009 to 2010-Nielson wire 3 out of 4 regular

internet users maintain at least one social network account-Community Organizer global trends report, Nov. 2010

Rise of Social Media

Over 3 Billion registered social media user accounts worldwide. ~1 Billion unique visitors-Comscore.com report, Aug. 2010

In March 2010, Facebook surpassed Google as the most visited website in the U.S.-businessweek.com

Global time spent on social networking sites increased 82% from 2009 to 2010-Nielson wire 3 out of 4 regular

internet users maintain at least one social network account-Community Organizer global trends report, Nov. 2010

Rise of Social Media

Over 3 Billion registered social media user accounts worldwide. ~1 Billion unique visitors-Comscore.com report, Aug. 2010

In March 2010, Facebook surpassed Google as the most visited website in the U.S.-businessweek.com

Global time spent on social networking sites increased 82% from 2009 to 2010-Nielson wire 3 out of 4 regular

internet users maintain at least one social network account-Community Organizer global trends report, Nov. 2010

Rise of Social Media

Over 3 Billion registered social media user accounts worldwide. ~1 Billion unique visitors-Comscore.com report, Aug. 2010

In March 2010, Facebook surpassed Google as the most visited website in the U.S.-businessweek.com

Global time spent on social networking sites increased 82% from 2009 to 2010-Nielson wire 3 out of 4 regular internet

users maintain at least one social network account-Community Organizer global trends report Nov. 2010

Giving Index & Proliferation of Charities

“Facebook Causes claims 140 million members and reports over $27 million raised for some 390,000 user-generated causes to date”

Rise of Social Good

“Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time [ONLINE] like never before”

crowd-sourced crisis management platform that was born in Kenya during the disputed presidential election of 2007

Rise of Social Good

“Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time [ONLINE] like never before”

“…we collectively watch ~200 billion hours of TV yearly…Wikipedia is the product of ~100 million hours of human thought…in the time we spend watching TV, we could create 2,000 Wikipedia-size projects.” –NY Times on Cognitive Surplus

Rise of Social Good

“Sparked makes it easy for people with busy lives to help nonprofits get valuable work done when it's convenient. We call it microvolunteering…micro-volunteers use their professional skills to help causes they care about

Kiva empowers individuals to lend to an entrepreneur across the globe. By combining microfinance with the internet, Kiva is creating a global community of people connected through lending.

Rise of Social Good

“Jumo connects individuals and organizations working to change the world” Founded and directed by Chris Hughes, co-founder of Facebook

Rise of Corporate Social Responsibility

Social Media Monetization

Gamification

“Score.ly is the only free way to showcase online milestones and legitimate real world achievements. We make it fun, acceptable and simple for 13-83 year olds to catalog and boast about their proudest accomplishments.

Connect your social networks to unlock and share your accomplishments. Then discover what your friends and the community are achieving!”

Explosion of Social Media Investment

On October 2010 Zuckerberg, Bezos, and Doerr announced their $250M sFund, a clear indicator that market leaders envision the social web space as the next important wave of technology.-businessweek.com

Explosion of Social Media Investment

“Goldman Sachs, along with Russian investment firm Digital Sky Technologies, are putting $500 million on the table—a dollar for every Facebook user—for Facebook, and valuing the company Zuckerberg built at $50 billion.” –portfolio.com

Redefining wealth for the social media youth demographic

Younger demographic • less likely to give money• highest portion online

Older demographic • more likely to give money• lowest portion online

Preparing for online 55+ demographic

“From Apr-09 to May-10, social web usage grew 88% among users aged 55-64, and those 65+ grew 100%” - Pew Internet Research, Aug 2010.

SMRC – Social Market Research for Charity: the natural result of converging models for Social Good, inspired by many of today’s leading business, techno-social “movers and shakers”, including:

The Social Rewards and Social Watchdog web service that super-funds worthy 501-c3 charities , while providing the equal value in member rewards from everyday Social Content, Market Research (that increases penetration 500%+) and Loyalty Cause Marketing (that always includes the receipt value of the donation as reward points).

SMRC: superfunds charity

What is your social net worth?What is your social net worth?

Create your philanthropic fingerprint

Jump on a team because kicking ass for Charity is now multi-player

The more social media accounts you link to your profile, the more social currency you generate

Track your charitable achievements

The more you respond to research games challenging your attention & recall (no purchase required), the more social currency you generate

SMRC’s ‘brand’ of social currency = donations & the equal value in social member rewards for all social content & sponsor interaction

• Mass market, global reach• Hit 10-20M uniques thru charity channels• Charity needs social networking• Social networking niches (hobbyist,

geographical, corporate)– Extending Social Networking INTO all major

charities with a platform that can handle their entire user base DAY 1.

SMRC Marketing & Reach

• prime mover advantage – 5 minute registration• sheer volume of charities and celebs inviting 10+

million members to start • each receiving double social rewards for life & credit for up to

2 yrs of social history• host sponsors earn 4% of donations value & rewards

• superior rewards-based business model• everything benefits causes dearest to members

– funding the most worthy 501-c3’s (with on-going impact reports on all charities)

SMRC - Competitive Traction

• low cost, high impact research monetization models -- rewards and cost justifies every market research dollar– generates a minimum $0.60/day for causes &

rewards (for social content as media research)– social market research games (of attention/recall) for

donations & rewards - promote & validate a 500%+ penetration of all SMRC ‘branded’ sponsor promotions (easy no cheating, @ $0.06-$2/instance)

– reviews and testimonials generate $1-$10 per unique instance, as feedback to sampling, trials & demos

SMRC – High Impact Monetization

• loyalty building, double-bonus Commerce monetization model– as true ‘gifts’ of sponsor generosity – custom

donation with the equal value in social rewards– 5-10%+ of purchase price as custom donations and

rewards – compared to non-SMRC sponsor’s bonus and/or discount to just member

– average sustained minimum 20% increase in both more (recurring) and new business

SMRC – Loyalty & 2X Bonus Commerce

• un-stoppable sponsor assimilation strategy– based on validating SMRC’s social impact reports

with popular candidate sponsor’s, spokesperson’s and partner’s charities that include funding analytics plus

– 501-c3 follower and 501-c3’s celebrity’s follower numbers and projections of funding scenarios

– 501-c3 to alternately be invited by SMRC to contact most supportive celebrity as their host

SMRC – un-stoppable assimilation

• easy sponsor implementation w/complete, custom support for:– inviting as their host, your followers, employees, and

celebrities/sponsors (who become host sponsors with you as their host)

– getting market research and/or 2X bonus commerce• acquiring very low cost charity follower media

schedules• creating research response quizzes and forms (w/

SMRC marketing codes) for Attention/Recall Research, Reviews & Testimonials

• SMRC purchase codes and/or coupons

SMRC – easy – inviting, research or purchase

• SMRC sponsor benefit summary:– Receive donations and tax deductible rewards for:

• Every piece of sponsors’ social content & feedback• 4% of the donations’ and reward value of their followers

responding to their invitation to register

– Give out 4% of follower rewards as ‘SMRC Awards’– Acquire donations and rewards for research:

• Charity media schedules (@ $0.03 per profile)• Attention Research (@0.06 - $2 per)• Reviews/ Testimonials (at $1 - $10+ per)• Purchases (at 5% standard, or 10%+ for demos)

SMRC sponsor benefits:

• non-conflictive with all existing social programs by increasing the value of all social content as inputs for both sponsor and member content that generates donations to their favorite charity & social rewards

• sponsors are now competing to invite over-lapping follower markets (by region & industry) where every member can have only one host and that assignment is permanent

SMRC – increasing value of all social content, everywhere

• existing: low cost PPC with conventional PPC channels due to high conversion rates – incentivized by rewards for attention research w/o requiring purchase.

• ultra-low cost alternative, new ad-research-commerce delivery channels that have a low fixed rate & get additional revenues from the on-going 4% of the new customers they invite.– Additional partner offerings include topic/keyword

‘authority sites’ (focused search collaborations) which use the above ad-research-commerce delivery channels

SMRC – uses existing, or offering alternative “ad, research & commerce delivery channels”

• returning 92% of the services’ donations and rewards to the sponsor’s and member’s charities and rewards (respectively), SMRC assimilates competitors by becoming this market’s ‘standard’ and either:– making the offer of being a SMRC sponsor more

attractive for the value of donations, rewards, research and commerce opportunities

– offering to share equally in the same 8% rewards based on the competitor’s number of sponsors and total followers of each of those sponsors, along with the responsibility of creating the 501-c3 impact rating reports for their sponsor & followers’ charities.

SMRC – assimilate vs. compete

• per ten million+ members and 500+ sponsors, SMRC will generate year one, a minimum of:– $2.19 billion in 501-c3 charity and member

rewards– $220 million in Awards of donations and

rewards in recognition of service in the Public Good (1/2 awarded by SMRC Sponsors

– $110 million in SMRC Sponsor donations and sponsors rewards (as charitable deductions)

SMRC – to $2+billion from the first 10 million members

Phil Nakata, former CTO of IBM• Saved IBM by transforming them into consulting &

professional services firm

Aaron Nakata, VP Development• Coding/ Gamings phenom

Scott Bruce, VP Sales• VP Institution Energy Solutions, VP Greenwave Tech.

Joel Doerfel, Celebrity Liaison• Professor, Philosopher and Social Media Strategist

SMRC Founders