open coffee sligo social media presentation
DESCRIPTION
A presentation at Open Coffee Sligo given by Aoife Porter of Bua Marketing and Denise Rushe of Sligo Events and The Model showcasing social media in the Northwest.TRANSCRIPT
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Aoife Porter
June 4th, 2010
hashtag = #ocsligoWif-fi Access: media_room
Password: mediar00m
Open Coffee SligoSocial Media – Tangible Benefits
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What’s the plan?
Social Media in Ireland Social Media in Sligo – Case Studies Simple Tools to and make it easy Geo-marketing – what is it?
– Intro to Foursquare How should it be measured – ROI?
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Social Media in Ireland
Facebook Ireland Stats: 1.58m monthly active Irish FB users Over 467k users access FB on mobile
in Ireland.(From Facebook Ireland, April 2010)
LinkedIn: 150,000 unique Irish LinkedIn accounts (From Adplanner)
Twitter Irish Twitter Users: 150,000 (From Barry Hand)
FourSquare: January 2010: 3,000 Irish FourSquare users (From Niall Fagan at SimplyZesty.com)
Irish Smartphone Users:– Vodafone had 40,000 iPhone users on the network two weeks after launch in March
Boards.ie (Jan 1-Apr 13th stats) Visitors: 5,197,049 Visits: 13,763,871 (Stats as of April 13th, from Darragh Doyle at Boards.ie)
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Local Case Studies
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Local Case Studies
Kate’s Kitchen Sligo Updates from the shop Daily menu – e.g. soup, or seasonal fruit / veg Pictures, recommendations, links, articles Active Facebook page linked to Twitter Over 780 fans: 373 from Dublin, 247 from Sligo
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Local Case Studies
Sligo Events Blog set up to promote what’s on locally Twitter: 1050 followers on twitter Facebook:1080 fans; 462 Dublin, 290 Sligo Does it work?
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Local Case Studies
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Local Case Studies
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Social Media in the NW
Good examples:– Perfect Pints– Legginit– Ignite the West– Turf ‘n Surf– Voya– Hargadons– Café Fleur– Lots of others!
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It’s all about relationships!
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Useful Tools to Save You Time
How to manage your social media channels:– Hootsuite– TweetDeck
Google Alerts to monitor your brand / industry / competitors
Google Reader to set-up RSS feeds of Twitter, news, subscriptions
Google Analytics: Track conversions, traffic from social media sites
Facebook Local Advertising
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“However beautiful the strategy, you should occasionally look at the results”– Winston Churchill
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Geo Marketing
A new way of marketing a business and its website through web searches, mobile searches and social media
One reason for this development is the advancement in Search Engine Optimisation
Relevant search results to location Much easier to target potential customers if you
know their location, or they know yours
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Foursquare
“People use foursquare to "check-in", which is a way of telling us your whereabouts.
When you check-in someplace, we'll tell your friends where they can find you and recommend places to go & things to do nearby.
People check-in at all kind of places - cafes, bars, restaurants, parks, homes, offices”
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Foursquare Example: Kate’s Kitchen
A specialty food store selling luxury, organic and local produce
Now on Foursquare:
http://foursquare.com/venue/518567
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Foursquare Example: Kate’s Kitchen
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Explore Chicago
77 unique neighborhoods, 552 parks, and 7,300 restaurants all add up to countless Chicago check-ins on Foursquare
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Social Media KPI’s
Amount of followers/fans Comments or replies Feedback Sharing Uploads Views How do we measure it at the till?
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What do you think?
What are you doing about social media? Which are your pet hates? How do you think Sligo can work together
as a community to use social media for everybody’s advantage?