social media workshop - shrivenham march 2012
DESCRIPTION
Social Media Workshop held at the Defence Academy of the UK on 9 March 2012TRANSCRIPT
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The views expressed by David during the following presentation
DOES NOT IN ANY WAYreflect the views of the:
United Kingdom,United Nations,
any National Governments,NATO (SFOR, KFOR, ISAF) etc
(the list is not exhaustive).
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Why Use Social Media
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Its all about starting the conversation
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Why Social Media?
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V. I .T .A .L
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Video
Images
Text
Audio
Links
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Youtube
Flickr
Gowalla / Foursquare
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The value of the internet and mobile networks lies in their ability to connect
people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.
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People x Opportunity = ROI
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Return on Influence
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The Eternal Conflict
Measures of Performance
vs
Measures of Effect
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Messaging using social media
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Transparency =
Believability =
Credibility
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Bosnia
Kosovo
Afghanistan
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Oksigen FM
SMS interactionThe first social media tool?
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KFOR – Kosovo
Youtube
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Lessons learned?
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ISAF Afghanistan
twitter vs
insurgents
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Effects based operations?
The UNINTENDED consequences
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Wrong Target audience
Wrong conversation style
Unintended consequences
My Opinion = FAIL
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The fear of losing control
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for the first timeYOUR
audience can checkYOUR"facts"
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Why is it that the military feel so insecure, exposed and
scared of deploying messaging and influence using
social media platforms.
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OPSEC ?
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INFOSEC ?
Years ago we had these. First real data capture about us.
Did we go crazy then?No!
Why then today with SM?
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“The Arab Spring et al”
Did Social Media really …....
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Closing down the web?
By passing (alive in)
Surrogate SMS – Twitter
IP cloaking
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He Who Dares
WINS
(by getting creative)
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Twitter Commandos
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VITAL Components
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A Simple VITAL Network
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Twitter Instagram
Facebook Fan Pagewhateveryoulike.com/
Google +Page
Youtube
TwitterAudioboo
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A Simple VITAL Network
Auto-postingMutually supporting
Consistency of messageManaged from a mobile
deviceMinimal Effort
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Measuring Effect
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A “Tweet” or a “Facebook Status Update”
isn't a fact
Its a
“SPARK”
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Social Media Management
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Reports and basic Analysis
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Any questions?