social media (notes)for small business

for educators

Harold Jarchejarche.com

1Friday, 26March, 2010

2Friday, 26March, 2010

“Work is learning,learning work” -

that is all Ye know on earth,and all ye need to know

3Friday, 26March, 2010

4Friday, 26March, 2010

PT Barnum was right5Friday, 26March, 2010

Oral - Written (1,000 BCE)

6Friday, 26March, 2010

Written - Print1455

7Friday, 26March, 2010

Print - Electric1844

8Friday, 26March, 2010

300 years passesbefore nobody

remembers anybody who

remembers the old ways

9Friday, 26March, 2010

@150 yearschange accelerates and we lament the old ways

•Plato decries demise of wisdom

•Peak of religious wars in Europe

http://individual.utoronto.ca/markfederman/WhyJohnnyandJaneyCantRead.pdf

10Friday, 26March, 2010

1844 1994 2144

Tel wwwTV

Phone

~150 years into electric age:

“Literacy is under attack!”

Web 2.0Web 3.0

11Friday, 26March, 2010

Alvin Toffler

The illiterate of the 21st century will not be those

who cannot read and write, but those who cannot learn,

unlearn, and relearn

12Friday, 26March, 2010

Obsolescence of Plato

Retrieval of Socrates

13Friday, 26March, 2010

Plato vs Socrates

• The Academy

• Teaching

• One to Many

• Knowledge

• Certification

• Discourse

• Learning

• One to One

• Practice

• Mentoring

14Friday, 26March, 2010

A Network

of Networks

15Friday, 26March, 2010

Simple

Complex

Complicated

More ConnectionsMore Complexity

16Friday, 26March, 2010

Bands-

Local Business-

Apprenticeship

Kingdoms-

Corporations-

Training

Democracy-

Value Networks-

Collaboration

17Friday, 26March, 2010

H.L. Mencken

“For every complex problem there is an answer that is

clear, simple

and wrong.”18Friday, 26March, 2010

Complexity: 21st Century Norm

19Friday, 26March, 2010

Outsourced

Automated

Dave Snowden’s Cynefin Framework

Increasingly Complex Work

20Friday, 26March, 2010

Training &Schooling

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Detail: Trends & Technology Timeline 2010+ Richard Watson Nowandnext.com

24Friday, 26March, 2010

Learning as we go25Friday, 26March, 2010

Inside Organizations

we need to Collaborate & Share our Know-How

- this is Social

26Friday, 26March, 2010

Organizations, customers & co-workers need to understand

each other - this too is social

?

!

27Friday, 26March, 2010

Social Learning

getting things done

in Networks28Friday, 26March, 2010

Source: upsidelearning.com

29Friday, 26March, 2010

tacitknowledge

explicitknowledge

emergentpractices

bestpractices

Application

Complexity

30Friday, 26March, 2010

tacitknowledge

explicitknowledge

emergentpractices

bestpractices

documentation

conversation

training

collaboration

Application

Complexity

31Friday, 26March, 2010

Learning Working

32Friday, 26March, 2010

too much information33Friday, 26March, 2010

150exabytes

1,200exabytes

2005

2010

dataExabyte = 1 Billion Gigabytes

34Friday, 26March, 2010

Artisans - Hierarchies - Networks

~19th C +/- 20th C 21st C

35Friday, 26March, 2010

Enterprise 1.0F.W. Taylor: Principles of Scientific Management

(1911)

Functional ManagementStandard MethodsEnforced Adoption

36Friday, 26March, 2010

S&P Stock Index +80% Intangible Value

37Friday, 26March, 2010

Enterprise 2.0

social software platforms within & between companies

& their partners or customers

38Friday, 26March, 2010

Org 1.0

Self-publishingDistributed

Work

UnlimitedInformation

Internet

Hyperlinks subvert Hierarchies

39Friday, 26March, 2010

Changing Workplace

Tele-commuting

Part-time

Freelance

Job for Life

40Friday, 26March, 2010

Velocity

Life in perpetual -

41Friday, 26March, 2010

In East Germany, bureaucratic boundaries meant nobody

could get anything done, so every organization did everything itself.

The East Berlin post office had its own auto repair shop!

Artificial Boundaries

42Friday, 26March, 2010

The Internet Changed

Everything

43Friday, 26March, 2010

Volume

http://www.flickr.com/photos/josephrobertson/127758523/44Friday, 26March, 2010

Velocity

Life in perpetual -

45Friday, 26March, 2010

Virtualization

Work

School

Home?

46Friday, 26March, 2010

multiple roles

little standardized work

Variability

47Friday, 26March, 2010

http://wirearchy.com

Wirearchy is ...

48Friday, 26March, 2010

a 2-way flow of power & authority ...

49Friday, 26March, 2010

based on knowledge, trust & credibility ...

50Friday, 26March, 2010

with a focus on results ...

51Friday, 26March, 2010

enabled by interconnected

people & technology

52Friday, 26March, 2010

In order to survive

disruptive change in your industry,

you must first know how you add value for your customers.

53Friday, 26March, 2010

Where is your Market?

Source: Craig Chelius

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University of Maryland - Dec 2009 phone survey of 500 small business owners (1 in 5 use SM)

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Connecting Ideas with Communities

59Friday, 26March, 2010

1. connect right Mavens with potential Innovators, 2. target Early Adopters via Connectors and then 3. find Salespeople to influence the Early Majority

e.g. The Shy Connector

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