social media what why where
TRANSCRIPT
Social Media: What, Why, Where . . .
Michelle Post, Ph.D., CSMS
Lessons to Learn
Where
Why
What
WHAT IS SOCIAL MEDIA?
Social media network connections among Twitter users [Image file]. (n.d.). Retrieved from http://farm8.staticflickr.com/7003/6704337077_ee724a8834_o.png
A VARIETY OF WAYS OF LOOKING AT SOCIAL MEDIA
Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/
Social media life cycle [Image file]. (n.d.). Retrieved from http://socialmediacenter.nl/socialmedialifecycle/
WHY IS SOCIAL MEDIA A “MUST HAVE”?
Social Media is . . .
• All about the SOCIAL
• Engage – Have Conversations
• Tell Your Story • Be Useful • ADD VALUE –
80/20
@Nichole_Kelly - The Goals of Social Media
Lead Generation
Brand
Awareness
Customer Retention
Social Media
Kelly, N. (2013). How to measure social media, p. 13. Indianapolis, IN: Que.
Benefits of Social Media
+4% +6%
+4% +7%
+3% +3%
+3% +3%
+3%
Stelzner, M. (2013, April 3). 2013 Social Media Marketing Industry Report: Benefits of social media marketing. [Graphic]. Retrieved from http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/
WHERE TO BEGIN WITH SOCIAL MEDIA?
Believe You Can Do Social Media
Know Your Purpose for Social Media
Brand Awareness
Increase Leads
Customer Retention
Launch a Product /
Service
Increase Sales
Establish Yourself as an
Expert
Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
Know the C's of Social Media
Confidence
Consistency
Critical Thinking
Care
Common Sense
Communicate
Creativity
Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media
Create a Social Media Strategy
Social Media
Strategy
1. Plan
2. Goals
3. Audience
4. Platforms 5.
Listen
6. Engage
7. Measure
Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/what-is-a-social-media-strategy-25412426
Remember: Social Media Takes Time
Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg
How to Build a Better Business
MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business
ABOUT THE PRESENTER
Michelle Post, Ph.D., CSMS
Dr. Post’s FREE Resources
• Check out my Pinterest Boards - http://www.pinterest.com/mpostphd/
• Check out my Slideshare presentations - http://www.slideshare.net/mpostphd
• Follow me on Twitter - http://twitter.com/michellepost
• Like me on Facebook - https://www.facebook.com/DrMichellePost
RESOURCES, RESOURCES, & RESOURCES
Resources • 4 Business Uses for Social Media -
http://bigthunk.com/articles/business-uses-for-social-media/ • 5 social media metrics you should be monitoring -
http://socialmediatoday.com/jvocell/914271/5-social-media-metrics-you-should-be-monitoring
• 21 Social Media Marketing Tips From the Pros - http://www.socialmediaexaminer.com/21-social-media-marketing-tips-from-the-pros/
• 26 Tips for Getting Started With Social Media Marketing - http://www.socialmediaexaminer.com/26-tips-for-getting-started-with-social-media-marketing/
Resources
• 55 Interesting Social Media Infographics - http://www.hongkiat.com/blog/55-interesting-social-media-infographics/
• Dig deeper than social media alone - http://outright.com/blog/start_with_social_dig_deeper/
• How to Get Started with Social Media - http://www.thenextwomen.com/2013/10/01/how-get-started-social-media
• Infographic: The Year In Social Media, A 2013 Recap - http://marketingland.com/infographic-social-media-2013-recap-69194
Resources
• Infographic: A Running Start With Social Media - http://www.fishervista.com/2013/04/infographic-a-running-start-with-social-media/
• Introduction to Social Media – Where to Start - http://www.mcngmarketing.com/introduction-to-social-media-where-to-start/#.Ut4ksxDn9D8
• Social media revolution 2013 [Video] - http://www.youtube.com/watch?v=QUCfFcchw1w
• Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/social-media-for-small-business-start-with-the-basics/
Resources
• Social Media Strategy: Where to Start & Why - http://www.toprankblog.com/2013/07/social-media-strategy-start/
• Start The New Year With 46 Social Media Truths From 2013 (Infographic) - http://www.business2community.com/infographics/start-new-year-46-social-media-truths-2013-infographic-0732680#!sLpTJ
• The 36 Rules of Social Media - http://www.mediabistro.com/alltwitter/files/2012/08/36-rules-social-media.png
• The Conversation Prism - http://www.conversationprism.com//
Resources
• The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] - http://www.inquisitr.com/830664/the-history-of-social-media-when-did-it-really-begin-you-may-be-surprised-infographic/
• The Interactive Social Media Map - http://www.ovrdrv.com/social-media-map
• Where to begin your social presence - http://studioc5.com/social-media-where-to-begin/
REFERENCES
References
• Dawson, R. (n.d.). Social media strategy [Image file]. Retrieved from http://rossdawson.com/frameworks/social-media-strategy/
• Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que.
• Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press.
• MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-your-business
References
• Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-time-management-inforgraphic.jpg
• Social media life cycle [Image file]. (n.d.). Retrieved from http://socialmediacenter.nl/socialmedialifecycle/
• Social media networks [Image file]. (2014). Retrieved from http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
• Social media network connections among Twitter users [Image file]. (n.d.). Retrieved from http://farm8.staticflickr.com/7003/6704337077_ee724a8834_o.png
References • Social media strategy transit map [Image file]. (n.d.). Retrieved from
http://farm2.staticflickr.com/1252/4732770129_3cab96b9f0_b.jpg • Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism.
Retrieved from http://www.theconversationprism.com/ • Stelzner, M. (2013, April 3). 2013 Social Media Marketing Industry
Report: Benefits of social media marketing. [Graphic]. Retrieved from http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/
• Widrich, L. (2013, May 2). Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest And Instagram [ Blog post]. Retrieved from http://blog.bufferapp.com/social-media-in-2013-user-demographics-for-twitter-facebook-pinterest-and-instagram