social media-what why how where & when (compilation)
DESCRIPTION
Once again, I have come up with this topic of social media. But this time its more like a review. 4 W's are What, Why, When and Where, while the 1 H is How. From long time i was trying to come out with something as simple as possible version of understanding how can one understand social media and most importantly how it can be implemented for one's business.The questions I have to answer here are:1. What is Social Media ?2. Why it is important ?3. Where should you be present on social media?4. When should you do social media marketing/promotions ?5. How should you go about it?These questions are the common FAQ among many people. So I thought why not to compile a good collection and present it with good graphics and infographics to make it more interesting read. So here it is ! Enjoy....TRANSCRIPT
‘Social Media’What ??
Why???
How?
Where??
When??
Khushbu Pandya Lecturer by Profession & Social Media Passionate
First newspaper published
Computer1970175
21916 1930’
s2010
TVRadio
What is Social Media?
The old communication model
was a monologue.
3000The average person is exposed to
advertising messages/day
The new communication model
is a dialogue.
So, What can be the simplest definition of Social Media?
People using tools(like blogs and video)
& sites (like and Flickr)
to share content and have conversations
online.
Whyshould
we care
BECAUSE 2/3 OF THE GLOBAL INTERNETPOPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
Photo by sinulog 2006 at Flickr
BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL
But how do we get
started?
1.
This is a screen shot of my Hoot Suite Dashboard, where all the social media profiles can be managed, administered & monitored from a single place.
2. Engage
- Benjamin FranklinHe knew that people did not want to be lectured.Rather, they need to be engaged & included in the conversation.
Immerse yourself in the conversations.
(any or all of the above are a good place to start!)
Maintain Balance
BUT,
3. Give generously
social > media
Share some stuff. SM is More about Sociology & Less about Technology
4. Have a strategy
5. Measure results
www.google.com/analytics
Facebook offers unique analyticsStandard Reporting
Standard Impression, Clicks, Video Plays
Facebook Enhanced Reporting
Engagement report
Lexicon measures ‘buzz’ and sentiment on Facebook
Page report
Pulse Data reports the interests of your fans
Measuring your audience
Stranger Doesn’t know your brand at all
Aware Knows of the brand, not a follower and not engaging
Passive Follower, does not engage
Active Follow, low-level engagement
Inquisitor Follower, high-level engagement, conversational
Evangelist Follower, high-level engagement, conversational, syndicator
Questions so far
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
(…just to name a few)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
13 HOURS
Picture from www.pujoproductions.net
The amount of video uploaded to YouTube every minute.
100,000,000 The number of YouTube videos viewed per day
412.3 YEARS
Photo by www.redbubble.com
The length of time it would take to view every YouTube video
83% have watched video clips
Tom DixonWill it Blend Video
http://www.blendtec.com/willitblend/
Using YouTube for business
10 great ideas!
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
57% have
joined a social network
Over 47 million members
In over 200 countries around the world
A new member joins LinkedIn approximately every second
Photo’s Events Video Comments Groups Messages Pages Applications
UK continues to add new usersFacebook adds 1m new accounts every 4-6 weeks
approx
*Source: Facebook internal data, Sep 2008Note: Active users are registered users who have logged on to Facebook at least once in the last 30
days
18m
A major reach vehicle in the UKMore people using Facebook than most traditional media
18m Active Users (8.5m daily)
6.9m Listeners (RAJAR Q4 2008)
3.2m daily readers (ABC Feb
2009)
7m weekly viewers
(BARB Dec 2008)
2m viewers (BARB Feb 2009)
547,000 circulation (ABC
Feb 2009)
11.4m Viewers (BARB Feb
2008)
1.3m UK circulation, 733,000 London (ABC Feb 2009)
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
3,600,000,000The number of photos archived on Flickr.com
- June 2009
55% have uploaded photos
Using Flickr for business
Another 10 great ideas!
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
200,000,000 blogs
Source: Universal McCann Comparative Study on Social Media Trends April 2008
73% of active online users have read a
blog
36% think more positively about companies that have blogs
• Blogs• Micro Blogs• Online Chat• RSS• Widgets• Social Networks• Social Bookmarks• Message Boards• Podcasts• Video Sharing Sites• Photo Sharing Sites• Virtual Worlds• Wikis
The conversations are powered by…
29 million users1,300% year on year growth
Photo by twittermania.net
Who I follow…
Some things to do
IF YOUR PRODUCT IS RUBBISH, SOCIAL MEDIA WON’T FIX IT.
Photo by arlen at
Flickr.com
HOWEVER, IF YOUR CUSTOMER SERVICE IS RUBBISH, SOCIAL MEDIA
CAN HELP
IF YOUR REPEAT BUSINESS IS RUBBISH, SOCIAL MEDIA CAN HELP
IF YOUR COMPANY’S WORD OF MOUTH IS RUBBISH, SOCIAL MEDIA CAN HELP
NEVERFORGET
THE BASICRULES
RULE #1: LISTEN
RULE #2. ENGAGE
RULE #3 : BE GENEROUS
RULE #4 : HAVE A STRATEGY
Photo by Utne.com
HOPE IS NOT A STRATEGY.
RULE #5 : MEASURE
• Audience
• Engagement
• Loyalty
• Influence
• Action
Thank You
[email protected]/khushbu.pandyawww.twitter.com/KhushiRocks_SMhttp://konnectpeople.wordpress.comhttp://in.linkedin.com/khushbupandya http://pinterest.com/khushbupandya
If you have similar interests like Me, You will Love to visit my Facebook Page KONVOPHILIA
http://www.facebook.com/Konvophilia
Lets Stay Connected !
Khushbu Pandya :)