- Raj C Mruthyunjayappa Managing Director, TALISMA

Modeling the Behavior of Participants in Social Networking Sites

The use of social networking sites (SNS) has become widespread in a variety of non-profit and social justice contexts. While before Greenpeace and the World Wildlife Fund would need to organize mail-in campaigns, now all it takes is a tweet, a Facebook wall message or a YouTube video to spark a movement.

WHY SOCIAL MEDIA is Important? 4 Million Wiki articles

Over a Billion videos

Over 2 Billion Blogs

73% of active online users use Social Media

Over 40% have their own blog

39% subscribe to RSS feeds

Over 60% of internet users are part of social network

83% watch video clippings

78% of people trust recommendation of other customers

IT’S THE FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE

Traditional Methods Old communication methods are monologue

Only 18% TV ad campaigns generate ROI

90% of people who can skip TV ads do

Average person is exposed to over 3000 advertisements a day

Only 14% of people trust advertisements

NEW COMMUNICATION MODEL IS A DIALOGUE

Reason #1: People are talking about your brand right now!! 34% post opinions about products and brands on their blogs 36% think positively about companies those have blogs Over 40% trust bloggers view on internet

Reason #2: Social media will only become more pervasive

and as such become a critical factor in success or failure of business

Reason #3: Tomorrow consumers are todays “Digital natives”

Future looks bright

SOCIAL CRM