Social MediaDid you know?• 94%ofparentsreportusingsocialmediawith73%onFacebook.• 42%ofstudentsreportfollowingtheinfluenceoftheirparents.• 63%ofstudentsprefertoseerealpeoplevscelebritiesintheirads.• 32%ofstudentsworkwithclassmatesonline.

TheOSAArecommendsschoolsuseonecentralizedsocialmediaaccounttogener-atecontentfortheschooland/orathleticdepartment.Individualteamaccountsaregreat,butshouldworkinconjunctionwiththeschoolaccount.YoucannowsharesocialmediahandlesforyourschoolandprogramsonyourOSAApageviathe“EditSchoolInformation”buttononourwebsite.

OntheOSAAwebsiteatwww.osaa.organdOSAAtodayatwww.osaa.org/today,youcanfindcurrentheadlinesandnewsreleasesalongwithschedules,scores,leaguestandingsandrankings.

OSAAsocialmediaplatformsareanotherwaytorecievethemostcurrentinformation:Facebook-OregonSchoolActivitiesAssociationTwitter-OSAASportsInstagram-osaasports

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Social Media Practices

Ourgoalistoleveragevarioussocialmediaandcommunicationchannels(plusthehashtag#OSAA100)todriveawarnessoftheCentennialcampaignandencouragestudents,parentsandschoolstosubmittheirstories.

Use the hashtag.Wheneveryousharecontentrelatedtothecampaign,alwaysincludethe#OSAA100hashtaginthecopyand/orimageandencouragefollowerstodothesame.

Social media is a dialogue.Weanticipatethatyoursocialfollowerswillcommentandaskquestionsaboutthecampaignonyourchannels.Itisimportantthatyouengageinconversationandrespondtomembersofyoursocialcommunityinapositive,relevantandtimelymannertofurtherdriveawarenessandengagement.

Tag or mention OSAA.Whenyoupost#OSAA100contentonasocialplatform,linktootherOSAAsocialaccountsasyoudeemappropriate.

Proofread before publishing.Ifyouidentifyanerrorinapost,pleaseeditandre-postthecopy.Donotdelete.

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Campaign Guidelines and Messaging

Ouraudiencescoverawiderange:students,parents,coaches,officials,administrators,mediaandmore.Wewanttoinvitethemalltorevelinthestorieswe’retelling.Thewordswechoosetouse,howweusethemandtheoverallimpressiontheymakeshouldaffectandin-spire.

Approachable, Conversational and Welcoming.Wewanttobeinformalandconversational,butmindfuloftheimportancebehindourmission.Usepersonallanguage(we,us,you,your)wheneveryoucantoshowreadersthatwearespeak-ingdirectlytothem.

Inclusive, Relatable and SincereDiversityofexperiencesreallymatterhere.TherearemanywaysthatstudentsparticipateandhaveparticipatedinOSAAactivitesandwewanttoshowhoweachonehashadanimpact.Themoreunique,variedandtruthfultheexperiencesyoucantell,themorerespectweshowforouraudiences.

Hopeful, Optimistic and EnthusiasticTonally,it’simportantthatweconveypassionandbenefit.Emphasizethefactthatparticipationandhighschoolactivitieshavenotonlydevelopedindividualskillsandcharacterforthefuture,butitalsodrivesandcreatesastrongersenseofcommunitythatstudentsfeelimmediatelyandfortherestoftheirlives.

Share Your School’s StoryEachOSAAmemberschoolhasauniquestorytobetold,withastronghistoryoverthepast100yearsoftheOSAA.Showhowyourschoolcametojointheorganizationandit’ssuccessesaswecelebratethisCentennialyear.

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Social Media How-ToInstagram How-to Guide

How to Take or Upload a Photo:• Totakeoruploadaphoto,tapthecameraiconatthebottomofthescreen.• Totakeanewphoto,tapPhotoatthebottomthescreen,thentapthecircle.Youcanalso

recordavideobyholdingthecircledown.• Touploadaphotofromyourphone,tapLibraryatthebottomofthescreenandselectthe

photoyouwanttopost.• Onceyouhavechosenyourphoto/videoyoucanaddeffectsorfilters,cationsandyourlo-

cationbeforesharing

How to Tag Other Users in Your Photos:• TapTagPeoplefromtheSharescreen.• Taponsomeoneoranywhereinthephotothatyouwanttotag.• Startenteringtheorganizationorpersonsname.• Adrop-downmenuwillappear,selecttheprofileyouwishtotag.• Ifyoudonotseethepersonyou’relookingfor,tapSearchforaperson.

Social Media How-To Cont.Twitter How-to Guide

How to Post a Tweet:• SignintoyourTwitteraccount.• TypeyourTweetintotheboxatthetopofyourtimeline.• YourTweetmustbefewerthan140characters.Thereisanumberbelowtheboxindicating

howmanycharactersyouhaveleft.• ClicktheTweetbuttontopostittoyourprofile.• YouwillseeyourTweetinthetimelineimmediately.

How to Post a Photo in a Tweet:• TypeyourTweetintotheboxatthetopofyourtimeline.• Clickthecamerabuttontouploadaphotofromyourcomputerorphone.• OncethephotoorGIFisselectedtheimagewillattachfullsizetoyourTweet.Youcanattach

uptofourphotostoyourtweetatonce.• ClickTweettopost.

How to Post a Mention on Twitter:• TypeaTweetasyounormallywould.• Replaceanynamesyouincludewiththeperson’sororganization’s@username.Forexam-

ple:Excitedforthe@OSAASports100yearanniversary.#OSAA100• ClickTweettopostit.

How to Retweet:• HoveroveraTweet.• ClicktheRetweetbutton.• Apop-upwillshowyoutheTweetyouwanttoRetweet.• ClicktheRetweetbutton.• TheTweetwillbesharedwithallyourfollowersasaRetweet.

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Social Media How-To Cont.Facebook How-to Guide

How to Upload Videos:• ClickPhoto/VideoatthetopofyourPage’sTimeline.• ClickUploadPhotos/Videoandselectavideofromyourcomputer/phone.• Writeanoptionalupdate,thenenteraVideoTitleandVideoTags.• SelectathumbnailbyclickingthearrowsonthepreviewofourvideoorclickAddCustom

Thumbnail.• Clickpublish.

How to Upload Photos:• AtthetopofyourNewsFeed,clickPhoto/VideotouploadphotosorvideostoyourTimeline

Photosalbum,orPhotoAlbumtouploadanewalbum.• SelectthephotosorvideosthatyouwanttoaddtoFacebook.• Youcanalso:1. Tagfriends2. Sharewhatyou’refeelingordoing3. Addalocation4. ClickPost

How to Tag Facebook Pages: -TagtheOSAAinyourphotosandvideos• Clickthephototoexpandit.• ClickTagPhotoorTagVideoontheright.• ClickthephotoandstarttypingOSAA.• Selectthepagefromthelist.

• ClickDoneTaggingorDoneediting.

Now What?Filters: Use#OSAA100providedfiltersonyoursocialmediapoststoshowyourexcitementandappreciationof100yearsofhighschoolathleticsinOregon.

Hashtags: HereareafewreccomendedhashtagstousewhenyousharecontentrelatedtotheOSAACentennial:Usingthesehashtagswillalloweveryonetoseeyourpoststhroughoutthisexctingyear.• #OSAA100• #opreps• #PursueTheBlue• #OSAAtoday Usingthesehashtagswillalloweveryonetoseeyourpoststhroughoutthisexctingyear.

Tag the OSAA: WhenusingtheabovehashtagsbesuretotagtheOSAAinyourposts.Notonlydowelovetoseehowyouarecelebrating100yearsofexcellence,wemayjustuseyourphotoonoursocialmedia!

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Oregon School Activities Association

OSAASports

osaasports

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Content Suggestions

Foreachseasontherearecontentideasonhowyourschoolcansharetheirhistoryofsports&activities.TheOSAAchallengesschoolstohighlighteachoftheseandshowhowtheyarecelebrating100YearsofSportsmanshipandLeadership.

Fall Season: Football, Volleyball, Soccer & Cross Country Focusonthehistorywithinyourschoolanditsprograms.Highlightlongestprogramatyourschool,prominentalumni,firststatechampionship.

Suggestions for school involvement:• Invitealumnibacktoapeprallyorthehomecominggame.• HavestudentsreflectonwhattheOSAAandhighschoolsportsmeantothem.

Suggested social media posts:• Favoritememoryfromanalum.• Factsonwhenyourschooladdedanewactivity/sport.• Photosfromteamsoverthepast100years.• Whatyearyourschooljoinedtheassociation.

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Content Suggestions Cont.Winter Season: Basketball, Swimming, Wrestling, Cheer & Dance/Drill Recognizetraditionthroughoutyourschoolandwhatmakesyourschoolunique.

Suggestions for school involvement:• Havethefightsongbetaughtduringapeprally.• Placetabletentsincafeteriawithfunfactsaboutschooltraditionandhistory.• Studentsvoteonthemeforstudentsectionduringbiggames.

Suggested social media posts:• Alumnisharewhowastheirfavoritecoachandwhy.• Howyoursportsandactivitiesinspiretheyouthprograms.• Favoriterivalrygameforyourschool.• Videohighlightingyourstudentsection.

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Content Suggestions Cont.Spring Season: Baseball, Softball, Track & Field, Tennis, Golf, Orchestra, Choir, Solo Music & Speech Celebratepastandcurrentsuccess,whilelookingforwardtothefuture.FocusonStateChampionshipsandsuccessinacademics.

Suggestions for school involvement:• Hostabreakfasttoawardathletesfortheiracademicsuccess.• Encouragestudentstovolunteerwithyouthsportprograms.

Suggested social media posts:• Highlightastudentnotonlysuccessfulwiththeiractivitiesbutintheclassroomaswell.• Recognizeyoursportsteamsforgivingbacktotheircommunity.• AskstudentswhattheythinkhighschoolactivitesinOregonwilllooklikein100years.

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Included Filters TheseattachedfilterscanbeopenedinPhotoshopsoyoucanaddyourphotosorvideostoshowyourOSAACentennialpridethroughoutthisyear.

Closing

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