social media: no hashtag, no...

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SOCIAL MEDIA: NO HASHTAG, NO PROBLEM • Scan images and videos to find all posts with value to your brand Identify brand exposures on more than just team owned and operated accounts View your brand’s media value across the entire sponsorship portfolio TV BROADCAST Review media value by sport, team, ad source, and more • Get more accurate, transparent and timely reports • Optimize current brand exposures As media consumption shifts from TV to digital, an increasing amount of sponsorship media value is being missed BEYOND THE BROADCAST Only GumGum can measure the full media value of your sponsorships across TV and social media using proprietary computer vision technology Capture sponsorship exposure from social and TV Uncover cross channel media value Inform budget allocation decisions VISUAL INTELLIGENCE Santa Monica • New York • Chicago • Detroit • San Francisco • Atlanta • Dallas • London • Sydney • Toronto Jeff Katz, GM Sponsorships • 917-710-8389 • Jeff@gumgum.com

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Page 1: SOCIAL MEDIA: NO HASHTAG, NO PROBLEMinsights.gumgum.com/hubfs/GumGum_VI_Sports_OneSheet_Sponsorship... · SOCIAL MEDIA: NO HASHTAG, NO PROBLEM • Scan images and videos to find

SOCIAL MEDIA: NO HASHTAG, NO PROBLEM• Scan images and videos to find all

posts with value to your brand

• Identify brand exposures on more than just team

owned and operated accounts

• View your brand’s media value across the entire

sponsorship portfolio

TV BROADCAST• Review media value by sport,

team, ad source, and more

• Get more accurate, transparent and

timely reports

• Optimize current brand exposures

As media consumption shifts from TV to digital, an increasing amount of sponsorship media value is being missed

BEYOND THE BROADCAST™

Only GumGum can measure the full media value of your sponsorships across TV and social media

using proprietary computer vision technology

Capture sponsorship exposure from social and TV

Uncover cross channel media value

Inform budgetallocation decisions

VISUAL INTELLIGENCE

Santa Monica • New York • Chicago • Detroit • San Francisco • Atlanta • Dallas • London • Sydney • Toronto

Je� Katz, GM Sponsorships • 917-710-8389 • Je�@gumgum.com