www.SamanthaGreenMysteries.com

Social Media Tips & Resources

• Have patience and persistence. The long game wins. I launched in Oct 2012, and it was after the one year mark when I began to see my efforts take off.

• Content, content, content. Resist the urge to market (10% or less of the time is a great rule of thumb). Provide value instead. Informative / helpful / entertaining content that ties back to your brand is best.

• Quality is Queen. Don’t worry about number of followers/likes; they will come. Focus on quality relationships.

• Seek and Find. Twitter allows a great opportunity to actively seek out your target audience, versus waiting for them to find you. It’s cold calling for introverts, without the painful rejection.

• Use images. Increase engagement with visual collateral—images, pictures, videos. Text-only updates, particularly with Facebook, get lost in the shuffle.

RESOURCES

• Don’t try to conquer the world of social media out of the gate. Pick a couple platforms to learn and master. Once they become habit, then branch out.

• Repurpose. Create a library of promotional digital content that can be shared easily across multiple social channels. Ready resources at your fingertips reduces stress and time-spend. When possible, always link back to your website.

Guerrilla Marketing for Writers

Check out MarieTV “Q&A Tuesdays”Marie Forleo

marieforleo.com

Jay Conrad Levinson

gmarketing.com

Jab, Jab, Jab, Right HookGary Vaynerchuk

garyvaynerchuk.com

Dan Zarrella

danzarrella.com

The Making of Samantha Green

Self-Publishing Resources

Author Platforms & Social Media

• Be Yourself. Who are you? What do you want to be known for? That is your brand. Your unique gift that only you can offer the world. Don’t try to be someone you’re not. Replicate strategies that resonate with you, but with your personal flair.

Christy Lynn Allen

Anne R. AllenTop 101 Websites for Writers by Writer’s Digest, 2013http://annerallen.blogspot.com/

7 Ways Authors Waste Time "Building Platform" on Social Media

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