social media time sink and how to avoid it
DESCRIPTION
Social Media can be both addictive and distracting, if not managed properly. Spend some time re-tweeting. Post a few links on your Facebook page. Conduct a poll on LinkedIn. Before you know it, the morning has disappearow can yu avoid the social media time sink? The key to keep in mind is what do you want to accomplish? Do you have a defined strategy? What metrics do you have in place to track ROI? In this webinar, The Social Media Time Sink and How to Avoid It, you'll learn: - How to evaluate your social media strategy - How to increase your social media productivity - What metrics to track or ignoreTRANSCRIPT
The Social Media Time Sink and How to Avoid ItDefining your strategy to increase your Social Media productivity
Dial In: +1 (484) 589-1011Access Code: 691-923-009
@webmarketing123
@barbaradizon
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Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
Why are businesses even on social media?
1 The Benefits of Social Media Marketing
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Companies struggle with balancing the personal and work lives of their employees on the internet
1 Social Media Hours During Work
Source: Socialcast, Inc., Robert Half Technology, University of
Melbourne, Wired.com, Socialsmarty.com, AT&T Inc., The Central
New York Business Journal, Ciozone.com
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Companies struggle with balancing the personal and work lives of their employees on the internet
1 Pros and Cons of Social Media at Work
Pros
- Resting the mind can allow for increased productivity
- Sparks discussion & collaboration around new ideas
- Research sharing across employees
Cons
- Leaking of any corporate information
- Loss in productivity
- Threat of virus exposure
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Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
- Monitor your competition in the
space
- Determine where your
audience is
- Determine how your audience
communicates
- Language they use
- Add keywords/phrases to
your content
- Hashtags on Twitter
Knowing where and how your target audience communicates will save you time fishing for interaction!
2 Evaluate the Strategy
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Develop your strategy around your research: define the social media channels to use and the metrics you want to measure
2 Evaluate the Strategy
Embrace social media one step at a time
- Choose only relevant platforms
- Avoid developing frivolous:
- Content
- Relationships
- Profiles
- Determine what metrics to measure for each platform
- Build a strategy map
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Put the pieces of the social media puzzle together in a strategy map
2 Evaluate the Strategy
Strategy: Facebook, Twitter and LinkedIn will drive traffic to your blog
and YouTube, which will drive traffic to various pages on your website.
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Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
5 different ways to help you avoid a social media time sink
3 Ways to Increase Social Media Productivity
- Separate personal from work
- Build from successes
- Use the right tools
- Schedule content
- Know your voice
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Don’t feel limited to only one registration per channel
3 Separate Personal from Work
- Create a work profile to build all your industry-related connections
- Twitter, Facebook, Blog
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If it ain’t broke, don’t fix it! Don’t waste time developing ho-hum content
3 Build from Successes
- Re-purpose content that received high engagement
- Check Analytics/Insights to pin-point popular content
- Keep campaigns running that work well (i.e. Weekly Trivias)
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Gone are the days where you login to each social media channel separately
3 Use the Right Tools
- Use all-in-one 3rd party platforms to syndicate your content
- CoTweet, HootSuite, TweetDeck, Roost
- Allow social media sharing buttons on your sites
- Use a single e-mail address to sign-up for each social media platform
- i.e. [email protected]
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Prepare your daily/weekly content in advance
3 Schedule Your Content
- Use the same 3rd party platforms to schedule your tweets, Facebook status updates, etc.
- Create a general content plan each month
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Be consistent across all channels to avoid miscommunication
3 Know Your Voice
- Provide tangible materials for any and all employees participating in social media
- Voice document
- Employee guidelines
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Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
Set clear goals for your social media efforts in order to continually improve your engagement on them
4 Metrics to Measure
- Use tools like:
Radian6, Lithium, Google Analytics, Facebook & YouTube Insights
- Measure things like:
Impressions, Top Content, Share of Conversation, Monthly increase in followership
This will help you determine where your best interactions come from
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Closing Thoughts
Social Media has become a core piece of the overall digital marketing mix
Evaluate and create your strategy before engaging: use the right tools and produce content plans
Measure your engagement: The biggest time sink is participating in social media without clear end goals of each campaign!
Thank You!
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Thank you for your attendance today!
Contact Us for a Complimentary Digital Marketing Analysis
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top competitors
and what tactics they’re employing
- Social Media Channel Analysis: detailing the channels your business is
currently using, or finding opportunities where you business could be
Please contact:
Arren Cook
(510) 336 6971