how to avoid social media fail
DESCRIPTION
How To Avoid Social Media Fail covers previous social media blunders by brands and companies to educate on how to avoid those same mistakes.TRANSCRIPT
WHAT IS SOCIAL MEDIA?
Social media refers to the means of interactionsamong people in which they create, share, andexchange information and ideas in virtualcommunities and networks
POPULAR FORMS OF SOCIAL MEDIA
- FACEBOOK- TWITTER- LINKEDIN- INSTAGRAM
- GOOGLE +- PINTEREST- VINE- YOUTUBE*
B2B B2C BOTH- FACEBOOK- TWITTER- LINKEDIN- INSTAGRAM- GOOGLE +- PINTEREST- VINE- YOUTUBE*
- TWITTER- LINKEDIN
- GOOGLE +
- YOUTUBE*
- PINTEREST- VINE
THE TRUTH IS...
THIS MEANS THE INTERNET AS A WHOLEIS A SOCIAL and business NETWORK
- comments- forums- purchases- chat
- skype- Shopping- browsing- Subscribing
WITH THIS VAST, AWESOMEMARKETPLACE/PLAYGROUND COMES GREAT
OPPORTUNITYAND
RESPONSIBILITY
SINCE MOST OF WHAT YOU HAVE HEARDUP UNTIL THIS POINT IS ABOUT THE
OPPORTUNITYIT IS TIME THAT WE START TO COVER THE
RESPONSIBILITY
NOW LET’S GET TO THE
FAILS
CAPITALIZING ON A CURRENT EVENT
SUPERSTORMSANDY
UNINTENTIONALLY CAPITALIZING ON A CURRENT EVENT
CASEY ANTHONYTRIAL
GOING TOO FAR FOR A LAUGH
PRESIDENT OBAMA’SGMA’S PASSING
WRONG ACCOUNT, WRONG MESSAGE
EMPLOYEES NOTBEING CAREFUL
DRINK YOUR OWN KOOL-AID
opRAH ISCONFUSED
CHECK YOUR SCHEDULE
TESCOCAUGHT SLEEPING
IF YOU HAVE TO FIRE, FIRE RIGHT
HMV EXECSOUT OF TOUCH
KNOWING SOCIAL FAIL MEANS KNOWINGHOW TO AVOID SOCIAL FAIL
A FEW THINGS TO CONSIDER BEFORE EVERYTWEET, LIKE, POST, PIN, COMMENT, ETC.
- ARE YOU USING THE RIGHT ACCOUNT?- ARE YOU TELLING THE TRUTH?- CAN IT BE DEEMED OFFENSIVE?- IS THE TIMING RIGHT?
ONE THING TO KEEP IN MIND:
MISTAKES ARE GOINGTO HAPPEN
IT IS MORE ABOUT HOW YOU RESPONDTHAN THE ACTUAL MISTAKE ITSELF
THE BRIGHT SPOT IS:
EACH EXAMPLE SHOWN HAS GAINED MILLIONSOF DOLLARS WORTH OF MEDIA MENTIONS
FOR MAKING THESE MISTAKES
