social media template: social media template guide review
TRANSCRIPT
Social Media TemplatePart Five: Weaving it all together
Branding and Marketing
Social Media is about branding yourself and your organization, while also marketing yourself and your standing in the industry.
I am valid = I am an authority
Branding and Marketing
Images
Branding and Marketing
ImagesColors
Branding and Marketing
ImagesColorsLinks
Branding and Marketing
ImagesColorsLinksDescriptions / Meta
Finding the community
If you cannot find the people you want to touch, then how can they ever hear your message??
Finding the community
1. Opening Social Media Accounts2. Editing their look to match your brand3. Giving valid information4. Participating in conversations5. Funnel users from viewers to broadcasters & purchasers6. Experiment with the content, but not the message7. Review, alter and repeat
Participation and Engagement
Experimentation:
You need to find out the best times, and best content, to get to the most of your community!
Participation and Engagement
Discuss:
You need to talk and listen with people and businesses that are in the community.
Participation and Engagement
Promote:
You need to link and promote information that is valid and useful; even if it’s not your own!
Participation and Engagement
Give:
You will need to give value to the community as a whole. This isn’t just about generating traffic to your site; it’s about becoming an authority!
Content and Why Flashy Works!
Users in social media platforms consume content in different ways.
AgeSexRegionPlatformDeviceTiming
Content and Why Flashy Works!
How to do social right?
1. Use an image or video in EVERY post!2. Use at least one #hashtag in every post3. Don’t be afraid to make and link video4. Look for trending topics and incorporate them5. Don’t be afraid of outreach (other social pages)6. Don’t discount giveaways and contests
The Right Stuff: Ratios that win
First, how often should you post?
The Right Stuff: Ratios that win
First, how often should you post?Next, when?
The Right Stuff: Ratios that win
First, how often should you post?Next, when?Finally, what to post?
The Right Stuff: Ratios that win
First, how often should you post?Next, when?Finally, what to post?
The answer? It will depend on a lot of factors, and will never be the same between two businesses!!!
The Right Stuff: Ratios that win
What about your own offers and links?
The Right Stuff: Ratios that win
What about your own offers and links?
Try to do a 25% or less mentality with your own offers and deals. Stick to the Jab, Jab, Jab, Right Hook mentality. From there, refine it to what works for your community and platforms.
The final words on Social Media
1. Your brand is you2. Your community is you3. Your feedback is you4. Your social media presence is you
The final words on Social Media
1. Your brand is you2. Your community is you3. Your feedback is you4. Your social media presence is you
GET IT?!?!
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http://smartidealane.com
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