o2-v2.com http://www.o2-v2.com/en/blog/social-media-strategy-slideshare-the-secret-you-need-to-know-about

Social Media Strategy: SlideShare, The 'Secret' You Need ToKnow About

SlideShare should be an important part of your social media strategy. It calls itself the, "Leading professional contentsharing community."

If you're not familiar with SlideShare, it's a very versatile social network that gives you plenty of opportunities tomarket your company world-wide. It is a library of slide shows, presentations, and PDF documents that can be aboutanything, but usually have a business-related theme.

A lot of people use SlideShare to find business-related information, and so by creating content that can be sharedhere, you will be taking advantage of this 'sleeping giant.' (Tweet this)

Learn more about sharing content on SlideShare, and how it can help you get better business results below:

Learn More About Why Your Potential Customers Are On SlideShare Here...

You want more customers, and the way to attract them is by sharing information about how you, your company, or itsproducts and services solve their problems, or benefit their lives.

Once you have created this great information, whether that be through writing excellent English blogs about yourbusiness, slide shows, videos, articles, or any other kind of useful content, you need to be sharing it where yourpotential customers will be able to find, and read, it.

I've discussed great places that Western customers often find information before in this blog, however, here we'regoing to look at why you need to consider sharing content on SlideShare as part of your social media strategy too!

Want to get your content seen? You need to be sharing it where the people are looking for it! With 60 Millionvisits per month, SlideShare could be a great source of traffic for your site! (Tweet this here)

SlideShare has 5 times more traffic from business owners than other sites!

It's a great channel for sharing your content, because 82% of B2B companies engage in content marketing.Don't be left behind.

SlideShare presentations could be a PPT, a PDF version of your blog, or slides made from image creationsoftware, like Canva.

As such, SlideShare is a brilliant channel for you to get more from your older, most popular, blogs! You need toconvert them into PDFs, or slide shows, and upload them along with their title, description, and relevant tags, theywill be opened up to a huge new audience!

More people reading your blogs will lead to more site visits, leads, and then sales!

Your Turn...

Are you already sharing content on SlideShare as a part of your social media strategy? Do you make slide shows, orcreate PDFs? Will you now start doing this? Let us know in the comments.

Want to learn how to recycle your content, such as blogs, into many other forms of great content that will attract evenmore customers? Read our 2 part blog below which includes tips on converting blogs into SlideShare presentations, making videos,recording podcasts, and many more methods to find even more leads:

You need content to share on SlideShare, and a great starting point would be to create an excellent company blog inEnglish!

Click here, or below, and you'll download your FREE copy of our exciting E-book: "Better Business Blogging ForChinese Companies Masterclass," where you'll learn:

How to set up a company blog

Why writing blogs in English will get your more customers

How to make your blogs 'sell' for you and get you more sales

And much, much more

Posted by Adrian Leighton on Mon 06 Oct, 2014

Adrian has been in China for 7 years! He is experienced in all things social media, blogging, and SEO.When not working he enjoys weight-training, reading, watching TV shows with his wife, and baking!

Find me on:LinkedIn

Topics: Lead Generation • Content Marketing