we know the secret of ultimate success in business

BrandingMarketingMedia

BrandCREATIVE SYNDICATES

Keys

We know the Secret ofUltimate Success in Business

Corporate Prospectus

We don’t just help build businesses – we make them thrive. We don’t create brands, we reveal them.We don’t make anything up, we reveal your greatness and build your business through a perfect storm of smart strategy and beautiful design.


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We Deliver ValueBeyond

BrandKeys is powered by people that possess as wide an array of expertise and skills as they drive for active, positive change. We are most proud of our diversity in background, expertise, and industries. We are a growth partner. We’re a nimble, hungry, results-driven rm. We execute with purpose and focus on measurable, actionable results.

BrandKeys is a full-service branding and market ing rm that helps v is ionary companies emphasize their strengths and elevate their brands. With a complete range of creative capabilities, we craft authentic brand experiences that engage and inspire audiences at every touch point.

Along with our team, we work with business leaders to develop intelligent strategies, align teams and cultures, and design big ideas worth rallying around.

We speak, write, workshop, design, and consult nationwide with emerging and iconic brands alike. If you’re ready to rally the troops, we’re ready to help.

Who We Are

Expectations

2Who We Are

We build powerful brands with a clear vision of the future for

businesses and customers. We create digital experiences that are

both intuitive and rewarding. Through collaborative innovation, we

spark solutions for imaginative products and services that delight

customers.

What We DoBrandCREATIVE SYNDICATES

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3 What We Do

Brand StrategyPositioningVision, mission, and valuesVerbal expression and namingAudience value propositions and messagingLaunch strategy

DesignCorporate and brand identityLogo designBrand expressionVisual systems design and applicationBrand guidelinesEnvironmental designProduction management

Research and AnalyticsMarket and competitor researchBrand drivers researchCommunications needs assessmentBrand validation and valuationBrand health trackingCorporate reputation and analyticsMedia effectiveness and efciency/ROI Analysis

Traditional MarketingResearch and AnalysisStrategy & PlanningPublic Relations and PublicityTrade ShowsSales Presentations Product Launch

Digital MarketingContent MarketingSearch Engine OptimizationSearch Engine MarketingSocial Media MarketingPay-Per-Click AdvertisingAfliate MarketingEmail MarketingInstant Messaging Marketing

Digital MediaSocial MediaWeb Design and DevelopmentSearch Engine OptimizationSocial Media Design and ManagementMobile Web Design & DevelopmentOnline & Content MarketingWeb and Email Hosting

Traditional MediaPrint MagazineRadio and Radio ShowsCompany Brochures and Proles

Content MediaContent developmentPhoto Shoot and ModelingVideo and motion graphicsDocumentaries and JinglesGraphic DesignInfographics

Accounting ServicesBook Keeping and Accounting serviceFinancial Statement PreparationConversion from Local GAAP to IFRSAudit Readiness ServiceFixed Asset Management ServiceAccount System Set-upBusiness ControllingBudgetingAccount Reconciliation & Reconstruction

Temporary Finance ManagementBusiness IntelligenceIFRS advisory Service

4What We Do

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We create brands that demand attention, deliver performance and help you win.You’re bringing something great to the world. Something that makes customers’ lives richer, better and more meaningful. We reveal what that something is and then communicate it in a way that engages countless more customers. The branding journey includes dening a unique brand identity, communicating a relevant brand promise, building brand loyalty and achieving brand dominance.


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What We Do

You may often see branding as a combination of a name, a logo, a design, a slogan and packaging of a product or service. But branding is also your company's values, meanings, actions and employees and their way of involving your crowd and making engagement for your users /customers. All together this is your brand and it makes the difference between being just a company with good products and fair prices or a company that your crowds fall in love with.

Because companies are selling similar products, with similar quality, at similar prices and with similar brand messages, the necessity to create a unique identity and brand is therefore essential. You can't be a competitive player in the markets, if you don't have the ability to give your users something special, something they can't get at your competitors. And it doesn't have to be a very different product, it can also be a feeling or a community they can be a part of.

In essence, a brand is the sum of impressions customers have of a product and branding is a journey of creating and sustaining powerful positive experiences in the minds of customers. Basically branding hasn't changed, but the way that we do it has. The marketing landscape is rapidly changing, the online channels and universe are evolving, but the goal is still the same: to build great relationships with your target groups around the world.

Brand StrategyPositioningVision, mission, and valuesVerbal expression and namingAudience value propositions and messagingLaunch strategy

DesignCorporate and brand identityLogo designBrand expressionVisual systems design and applicationBrand guidelinesEnvironmental designProduction management

Research and AnalyticsMarket and competitor researchBrand drivers researchCommunications needs assessmentBrand validation and valuationBrand health trackingCorporate reputation and analyticsMedia effectiveness and efciency/ROI Analysis

6Branding

Marketing is how your brand tells its story. We bring your story to life.

At BrandKeys, we understand that effective marketing brings the truth of your brand to life in the hearts and minds of your new and existing customers. Our approaches ensure that all of your marketing plans and implementations work together to tell a meaningful story – your story – in a way that attracts more customers and grow sales for your business.

Marketing


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7 What We Do

Traditional MarketingResearch and AnalysisStrategy & PlanningPublic Relations and PublicityTrade ShowsSales Presentations Road ShowsProduct Launch

Digital MarketingContent MarketingSearch Engine OptimizationSearch Engine MarketingSocial Media MarketingPay-Per-Click AdvertisingAfliate MarketingEmail MarketingInstant Messaging Marketing

Tell your customers what they don’t know. Let it be interesting and worth their time. Social media is one of the best platforms where you can engage your customers. Some organizations use short videos and other humor-laden tricks to engage their customer base. By engaging your customers, marketing gives them a sense of belonging. BrandKeys use effective communication, branding, PR and CSR strategies to ensure that a business’s reputation is maintained.

A marketing plan should be an active, accessible, working document that you refer to and maintain regularly. BrandKeys Creative Syndicates has a unique method for creating visual marketing plans, tracking and plotting key dates, identifying and analyzing sales peaks, and developing strategies for your brand and marketing plan.

Marketing is not simply an important part of your business success – it is the business. Everything else in the business depends upon marketing. It's important for your business to engage its customers. Marketing is a tool to keep the conversation going. Engaging customers is different from pushing your offers. Engaging involves furnishing your customers with relevant information about your products and your business as well. It's all about creating fresh content.


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8What We Do

The objective of our all new media marketing is to get consumers to interact with your brand, engaging them in a way that increases awareness and correlates to sales.

Customers are 10 times more likely to engage with video content than blocks of text.Video marketing continues to gain prominence as a powerful digital content strategy. Not only does video marketing boost brand engagement, it also increases conversions.


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9 What We Do

Traditional MediaPrint MagazineRadio and Radio ShowsCompany Brochures and Proles

Digital MediaSocial MediaWeb Design and DevelopmentSearch Engine OptimizationSocial Media Design and ManagementMobile Web Design & DevelopmentOnline & Content MarketingWeb and Email Hosting

Content MediaContent developmentPhoto Shoot and ModelingVideo and motion graphicsDocumentaries and JinglesGraphic Design

We create strategies based on the outcomes you expect to see for your company. The process for developing attractive media campaigns begins by looking at the big picture. Every effort that goes into development and production of a project should be made with the end goal, or rather, the Big Picture in mind.

Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. But you may still be wondering, why is content marketing important? Social media has become the most inuential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products. Social media's power is commendable as you get to reach a large number of people within seconds of posting an ad, helping you reduce your costs, and making your ads reach out to your potential audience through these social media advertisements. With the huge number of online users, which is almost 58% of the Nigeria’s population, marketers must not miss out on their chance of marketing on these digital forums where they can reach all the maximum number of potential buyers compared with print or television media marketing.


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10What We Do

Social networks are now a substantial part of every marketing strategy, and the benets of using social media are so great that anyone not implementing this cost-effective resource is missing out on a phenomenal marketing opportunity.

Social media is one of the most cost-efcient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.

One of the main goals of almost all businesses is developing a loyal customer base. Considering that customer satisfaction and brand loyalty typically go hand in hand, it is important to regularly engage with consumers and begin developing a bond with them. Social media is not just limited to introducing your brand's products and promotional campaigns. Customers see these platforms as a service channel where they can communicate directly with the business.

11 What We Do


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Web DevelopmentIn an era of social media, sometimes business owners may think that having a website is unnecessary, but that couldn’t be further away from the truth. It is relatively easy to create a social media prole such as Facebook, Instagram, Twitter, or LinkedIn. However, it is incredibly important to have a “home base” from which all your social accounts can link back to.

Thus, merely having a website could put you a step ahead of your competition. A site is one more way to be driving more customers, revenue, and overall value to your business.

If you have a business that has limited oor space for your products, your problems can be solved with a website. You have virtually unlimited space to list all your products in as much detail as you want, and potential customers can read up on them at any time. Working with manufacturers and distributors, you can include high-quality photo galleries for products.

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What We Do

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We are building a practical trading pitch, a real time community of people and businesses using our software. It is an automated software for people in the peninsula to close more deals with less efforts. We are using a practical and innovative technology to help you buy or sell your products and Service; to track, connect and interact with your customers. Now you can find and connect with other real people business in Lekki. You can track potential sellers and buyers even on your phone, promote and sell your products or services, register your business and also find others within few clicks.

We are creating flexibility for internet business and web communication, creating an enlarged marketplace for your business online. It is synchronized with your phone to help you get instant feedbacks on how users interact with your products and services. A great convenience for both the buyers and sellers.

Trade CommunityWe are Building Nigeria’s Largest

IN BUSINESSPEOPLECEOs WITH LANDMARK IMPACTS IN THEIR INDUSTRIES

T O P 1 5

14 | LEKKI TRADE BUSINESSES IN THE PENINSULA - 2019 Edi t ion

CAROLYN EDGARPEOPLE Profile PEOPLE IN BUSINESS

What We Do

ContentCreation

Content helps you attract, engage, and delight prospects and customers, bring new visitors to your site, and ultimately, generate revenue for your company.

Content creation is the process of generating topic ideas that appeal to your buyer persona, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.

Why Is Content Important?Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.

15 What We Do

Video MarketingVideos are amazing for getting all sorts of messages out there, and if we think in terms of practicality, a short, unique explainer video can do a world of difference when it comes to educating people on the ins and outs of your particular product. By using storytelling and unique types of media you can easily catch people’s attention and hold it while they’re actually entertained.

Consumers and businesses simply don't’ need to be sold to; instead, they’re doing a quick internet search to nd the best product in their neighbourhood or even in the world where they’ll proceed to order it online. Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

16What We Do

We are helping you to drive sales through our trade communities

using print and digital media.

With our magazine, you can now nd and connect to people and businesses in Lekki easily. The

magazines is a beautiful quality publication with pictures on solid glossy materials to be distributed

freely to 20,000 business executives, business managers, ofce receptions and highbrow

residents in Lekki, Ikoyi and and marina. It features businesses,

Products and services, people in business, places and business

directories.

PEOPLE | PRODUCTS | SERVICES | PLACES

ISSUE: February 2020, VOL. 1

Find & Connect

Tourism & Hospitality

Real Estate

Automobiles

Oil & Gas

Health & Fitness

Electronics & Appliances

Furniture & Interiors

Fashion & Styles

ICTPeople in Business

Specials

BusinessesIn the Peninsula

15 Top People

1000 Business

The Award

in Buinsess

Directories

Recipients

A Product & Service Catalog for Most Credible

1What We Do

We Are DevelopingTrade Communities

17 What We Do

Buy

Sell

Connect

CLICK &CONNECT

A better way to do Business

Find

Find & Connect

To be Available Soon!

BrandKeys

In today's fast-paced and highly competitive business environment, it's essential for organisations to have the right talent on-board swiftly, when and where required.

We're proud to be working with leading organisations and brands around the country to evolve their recruitment and workforce planning. With a track record of securing talent faster, more effectively and seamlessly, we can provide an exceptionally high level of skills, knowledge and experience to compliment your brand.

RecuitmentProcess Outsourcing

19 What We Do

BrandKeys

A simple solution for a complex marketOne of the biggest challenges to expansion is managing a growing workforce, especially in a competitive labor market. There’s a requirement to reduce recruitment spend whilst also reducing the time-to-hire and improve the overall efciency of the recruitment process.

This appears to be a difcult and complex task, but with our Recruitment Process Outsourcing Services you can achieve all three of these simultaneously. We help you alleviates the pressure of recruitment demands and workforce management in a cost-effective way.

Our talent acquisition consultants are dedicated to the markets we serve. We provide real subject matter experts who are fully immersed into your industry. That’s what makes us different. We’re not generalist recruiters. We’re a team of talent acquisition specialists with deep industry knowledge and experience which gives us the ability to advise and guide our clients through talent acquisition based on market insight we’ve developed over the last decade.

20What We Do

Accounting &Financial Services

We offers a full range of accounting and nancial advisory services to businesses. We provide scalable accounting solutions to meet the needs of our clients whether it is acting as accountants, book keeper, and treasurer or business advisors. Our solutions are tailor made and delivered through a team of experienced and solution orientated professionals.


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21 What We Do

Book Keeping & Accounting Services-Recording of transactions for all balances in the nancial statements. This may include collecting customer invoices and employee expenses, recording taxes/ provisions with respect to various business transactions, maintaining general ledgers, supplier and vendor lists, bank statements, inventories and book of accounts required by local and International standards.

-Our service methodology includes reconciliations of accounts between local books and corporate accounts and facilitating the integrity and accuracy of general ledger balances.

Financial Statement PreparationPreparation of nancial statement and reporting packages for internal and external requirements with a focus on management, corporate and statutory requirements. Our service methodology includes conversion of nancial statements to align with regional and /or global statutory requirements. (e.g local GAAP to IFRS)

Account System Set-upWe help start-up businesses in the initial set-up of the full set of accounting books and records system including IFRS compliant chart of accounts, accounting policies, desk procedural manual for nance functions and regulatory compliance assessments.

BudgetingReviewing economic and industry trend analysis with associated key business factors to help enhance corporate accountability and highlight areas for improvements. This may include activity based budgeting, strategic budgeting, budgeting on a rolling basis to help facilitate efcient process transformation and development of nancial performance goals.

Account Reconciliation & ReconstructionWithout the right skills, the right people, and the right solutions, it's just not the same. Often our clients experience backlogs in nancial processing and reporting and inaccurate management information. In these situations, we step in to perform account analysis, prepare reconciliations and provide management with input as to the breakdown in processes and controls which resulted in the error (root cause analysis).

IFRS Advisory ServiceWe provide an integrated solution driven by quality. We have subject matter specialists that are available to offer you practical answers: our technical opinions are supported by a comprehensive analysis of the relevant guidance applied to your particular facts and circumstances.We will proactively inform you on a timely basis of IFRS developments that may impact your nancial reporting, in order to manage such changes appropriately.

Fixed Asset Management ServiceWe help start-up businesses in the initial set-up of the full set of accounting books and records system including IFRS compliant chart of accounts, accounting policies, desk procedural manual for nance functions and regulatory compliance assessments.

Business ControllingBuilding business plans which help dene approaches to pursuing cost saving opportunities and efciency gains. This may include comparing performance measures and key indicators, establishing benchmarks or standards, and identifying potential corrective actions for operational gaps

22What We DO


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Corporate Ofce:Vatebra Tech Hub4th oor, MTN Ofce/ Royal Ofce Building, KM 25 Lekki-Epe Expressway. Abraham Adesanya. Ajah, Lekki, Lagos.

n

c

o www.brandkeysng.com

[email protected]

@brandkeysng

08071726296, 08050632072

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We know the Secret ofUltimate Success in Business

We build powerful brands with a clear vision of the future for businesses and customers. We create

digital experiences that are both intuitive and rewarding. Through collaborative innovation, we

spark solutions for imaginative products and services that delight customers.

we know the secret of ultimate success in business

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