social media strategy seminar with capri by fraser
TRANSCRIPT
Social Media Strategy
Jiyeon Juno Kim Travel writer & photographer
Why use social media
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Social Media Strategy ¡ Social media is not a billboard à it is a presidential
campaign (you need an audience)
¡ It is a free marketing tool
¡ Be active, be friendly, be honest, and be informative
¡ Personalize your brand
¡ Be consistent
¡ Set clear goals
¡ Make it easy to connect
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Social Media Strategy
HAVE FUN!
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What’s Out there
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Social Media Channels ¡ Twitter: Quick. Reach every follower. Easy to read.
¡ Facebook: Business marketing. Craftsmanship.
¡ Instagram: Visual marketing. Brand building. Powerful.
¡ Google+: Big potential. Broad reach.
¡ Pinterest: Brand building. Visual marketing. Sharing values.
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Twitter Strategy
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Twitter Strategy ¡ Key point: reach all followers, easy to use. ¡ Need to get followers
¡ Easy to: be an expert
¡ Twitter tool: makes it easier to interacting with followers and maintaining multiple feeds ¡ e.g.) Hootsuite. Tweetdeck.
¡ Schedule important tweets
¡ Connect with other channels ¡ e.g.) Instagram, Facebook
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Twitter Strategy ¡ Always be online
¡ Use hashtag to build the brand ¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia
¡ Interact with followers
¡ Use the opportunity of media connection
¡ Create list
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Twitter Successful Case ¡ Use hashtag to build the brand ¡ e.g.) #AskCapri, #LiveSingapore, #LiveAsia
¡ Interact with followers ¡ Answering questions, sharing tweets from similar-
interested tweeps
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Twitter Successful Case ¡ Create list for an effective interaction
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Twitter Successful Case ¡ Maintain your feed with social media browser
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Facebook Strategy
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Facebook Strategy ¡ Key point: business marketing, wide range users
¡ Diversify updates: recommended links, photos, questions, property promotion…
¡ Let people participate
¡ Use your craftsmanship
¡ Connecting FB to twitter is useful, but be careful
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Facebook Successful Case
¡ Diverse updates
¡ Fan participation
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Facebook Successful Case
¡ craftsmanship
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Facebook Successful Case
¡ Coverphoto
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¡ What you don’t
want to be
Instagram Strategy
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Instagram Strategy ¡ Be consistence
¡ Use hashtag wisely ¡ #Singapore #liveSingapore
¡ Listen to comments carefully
¡ Personalize your brand
¡ Most importantly – have fun!
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¡ Connect to other social media channels, but use differently
¡ Visually set your brand image ¡ Use your beautiful property ¡ Promote your support to
the art works ¡ Promote your special
event (e.g. movie Friday)
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Instagram Successful Case ¡ Location specific
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Instagram Successful Case ¡ Product specific
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Instagram Successful Case ¡ Follow a clear business goal
Pinterest Strategy
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Pinterest Strategy ¡ Set a clear goal that you want to achieve
¡ Be consistent
¡ Visualize your brand value
¡ Use vertical photos! (or a group of photos)
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Pinterest Successful Case ¡ Sharing your values
Blog Strategy
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Blog Strategy ¡ Set a clear goal
¡ Keep constant publishing schedule
¡ Publish, and make it easy to share
¡ Use social media updates for your blog ¡ Instagram photos, feedback from twitter…
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Contact
@RunawayJuno
http://facebook.com/runawayjuno
@RunawayJuno
http://pinterest.com/RunawayJuno
Jiyeon Juno Kim
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Contact
RunawayJuno.com
MasterTravelPhoto.com
OurTravelPicks.com
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