social media strategy: how much time does a good strategy take?
DESCRIPTION
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.TRANSCRIPT
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How much time doessocial media take?
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The short answer ...
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12 hours per week
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The longer answer ...
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A good social mediastrategy involvesthree parts
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1. Plan2. Implement3. Measure
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Then repeat. Weekly.
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What Planning Looks Like
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Awareness
Sales
Loyalty
Choose a focus
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GrowthLikes
ClicksConversions
EngagementInfluence
Identify success metrics
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What ImplementingLooks Like
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How we create
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What Measuring Looks Like
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Chart your key metrics
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Discover opportunities
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Even more: bit.ly/smmtime
Sources:Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske