social media strategy for small business
DESCRIPTION
Small business strategy concepts, tools, and ideas.TRANSCRIPT
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Social Media Strategy for Small Biz
PRESENTED BY EMILY MIETHNER Founder & CEO of MCG Social & FindSpark
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
My Background
MCG SOCIAL Works with brands to use social media and events to engage their communities and grow their business. FindSpark Sets up every young creative for career success.
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
My Wix Site
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
What We'll Cover
Questions to think about
Goal setting
Systems and tools
Answers to all your specific social media questions
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Let’s meet
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Where is your audience?
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
What are you good at?
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
What do you already have?
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Sample Goals
• Sell things • Market your consulting services • To establish your expertise • To connect with a community • To create a community • To form relationships with key players • Make your brand synonymous with being a working
creative in NYC
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Goals & Measurement
• Traffic • Emails • Meetings • Clients • Impressions • Clicks
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Planning & Execution
• What are your major goals and deadlines? • Create and schedule in bulk • Integrate into your schedule
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Planning & Execution
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Case Study
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Tools for Management
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Social Media Strategy for Small Biz presented by @EmilyMiethner of MCG Social + @FindSpark // #WixEvents
Q&A Set one goal for the next month (challenging but realistic) Keep in touch! [email protected]
What now?