SOCIAL MEDIA STRATEGIES

Inna Hudaya

Bangkok,  9-11 March 2012

We avoid conventional media, Why?

• Mostly, local media don’t have perspective. Media subordinated women in abortion issue.

• Cut and Edit the most important messages.

• We are not gramatically and ethically correct to send articles to newspaper/magazine.

• We want international visibility!!

EASY

interactive

funfast

cheapWhy

Social Media?

Media We Use

• Facebook

• Twitter

• Blogger

• Couchsurfing

Facebook

• 231 million population in Indonesia (BPS 2009).

• Currently, there are 43.060.360 Facebook users in the Indonesia, which makes it #3 in the ranking of all Facebook statistics by country.

• Facebook penetration in Indonesia is17.72% compared to the country's population and 143.53% in relation to number of Internet users. The total number of FB users in Indonesia is reaching 43.060.360 and grew by more than 2.920.880 in the last 6 months.

• Top 4 Fb User : America, India, Indonesia, Mexico (March 2012)

AGE RATIO• Indonesia Facebook demographics is other social media statistics

we monitor. The largest age group is currently 18 - 24 with total of 17 654 748 users, followed by the users in the age of 25 - 34.

GENDER RATIO

It’s My Circle

How information shared

• Assumption :

• Samsara facebook friends = 1557

• Samsara team using facebook = 5

• Estimation each team friends @ 500 friends = 5 x 500 = 2500

• 1 update status show up in 1557 + 2500 newsfeed = 4057 newsfeed/daily.

Blogger

• Why blogger?

• #1 search engine – easy to track by google.

• Free

• unlimited data capacity

• Interactive

• Webmaster facilities, SEO, etc..

If you facing unwanted pregnancy what would you

type on search engine?

• Unwanted pregnancy

• Where I can find abortion clinic

• Abortion

• Safe Abortion

• Abortion Pill

• Abortion Clinic

• Etc…

Put that word as much as possible on your article,

better to put on the title of the article.

The Goal Is

to be in the 1st page of google

search

Search Engine Optimization (SEO) Tips

• Keywords.

• Less flash, video and photos - If you in a country where internet connection is slow.

• Links – get link to high ranking website/blogs

• Connecting blog-facebook-twitter

• Submit your blog to search engine

• Register to google web master

• Use google analytic blog ; Adding the tracking script

• 3rd party applications ; Technorati, mybloglog, blogcatalog, etc.

• Do not protect your content, let’s people copy your articles.

Couchsurfing.org

CouchSurfing International Inc. is a corporation that

offer its users (couchsurfer) hospitality exchange 

and social networking services.

By host traveller around the world we introduce our works to a global audience and invite people to be the part of it.

Mission

"Travel Activism : Provoke, Encourage and Share Ideas, Knowledge, Experiences to Create A More Open World. Introduce Indonesia in it's grass root community and activism."

How couchsurfer participate?

• Bring hotline sticker on their trip in indonesia.

• Spread our works to their friends/colleagues in the country or people they meet in the trip.

• Giving us a short workshop to develop our capacity building : English skills, Public relation, finance, etc...

• Fundraising

• Networking