social media steroids: spread your content, grow your business
DESCRIPTION
Presentation from Joe Pulizzi (Junta42) given at the 2009 eComXpo Virtual Summit. Contents include why content is key to a social media strategy, social media basics, useful social media tools (Twitter, Facebook, Slideshare and more) and social media distribution options.TRANSCRIPT
Social Media Steroids:Spread Your Content, Grow Your Business
Joe PulizziCo-Author, Get Content Get CustomersFounder, Junta42
Hi! I’m Joe Pulizzi (@juntajoe)
• Evangelist, speaker, author for content marketing – why marketers need to be publishers.
• Founder and Chief Content Officer for Junta42
• Co-author of Get Content Get Customers (McGraw-Hill)
• Former Vice President at Penton Media, Inc., North America’s largest independent b-to-b media company
Let’s Start Off withSome Questions
Information Evolution
CBS Fast Draw
Information Evolution
CBS Fast Draw
Information Evolution
CBS Fast Draw
Buyers Used to Solve Problems…
• Talking to Company Sales Reps
• Distributors/Resellers
• Product Literature
• Seeing Ads in Magazines
Educated Buyers Now Solve Problems…
• Google searches.
• Online portals and news sites.
• Listening to bloggers’ advice and opinions.
• Word-of-mouth & “Word-of-mouse”
• Direct to company websites.
Forrester Research
FIRSTFor Social Media to work, it’s about Publishing.
Everyone is a Publisher Today
• Like it or not, everyone is a publisher, and you need to understand what that means.
• Look at your marketing activities…starting to feel a lot more like publishing.
Magazines
Newsletters
You Are the Publisher
1. A Blog
2. White Paper Series
3. eBooks
4. Case Studies
5. Vertical Search
6. Content Microsites/Portals
7. Online Quizzes
8. Digital Magazines
9. Community Forums
10.eNewsletters
11. Variable eNewsletters
12. eZines
13. Podcasts
14. Wikis
15. Vodcasts
16. Video Portals
17. Website RSS Feeds
18. Social Networking Sites
19. Webcasts/Webinars
20. Virtual Trade Shows
21. Online Games
22. Content Widgets
Social Media does not work without having something
valuable to say!
How to Create Engagement w/Social Media
• Give your customers relevant, compelling information
or
• Give them a good time…
The Big Shift
Then…
A provider of XYZ products and services
The Big Shift
Now…
The trusted, expert resource for something relevant to your
customers (and your business)!
It’s Not about You!
Provide relevant content that gives solutions to some of the toughest problems customers are facing.
(leave out the sales pitch while building the relationship!)
Your Ideas Spread!
• Should be the core of your marketing campaign.
• Position yourself as the trusted solutions provider for your industry and help people spread the word!
The Basics
Don’t Forget
• Buy Your Domain Name and work it www.joepulizzi.com
While your at it, get your whole family.
• Input All Business Cards to LinkedIn/Facebook
• Hire a professional to take your picture
Twitter To Do’s
• Never answer the question “What are you doing?”
• Assign ownership
• Be democratic
• Be human
• Have a strategy!
Twitter To Do’s
• Then…use it as a distribution mechanism.
Conversations/Listening
• Follow and Comment on Top 10 – 20 Blogs where Your Customers Are At.
• Be Generous with Advice
Google Alerts
www.google.com/alerts
Blogging Tools
Distribution
Find your social channels…
Thank You!
Joe [email protected](216) 941-5842Site: www.junta42.comBlog: blog.junta42.comBook Site: www.getcontentgetcustomers.com
Ways to Connect:LinkedIn: Joe PulizziFacebook: juntajoeTwitter: juntajoe