social media starters: 5 things every agent needs to get started
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5 Things EverTRANSCRIPT
Social Media Starters:5 Things You Need to Get Started
Jovan HackleyContent Marketing Manager & Agent Educator
AGENDA
5 Things you need to get started on any social media site:
• Purpose• Picture• Resume• Disclaimers• Content
What is Social Media?
Random House Dictionary:
- © Random House, Inc. 2011.
What is Social Media?
connecting to share & networkSocial Media is people
Internet Users Worlwide
Social Networkers
Non-Social Networkers
U.S. Internet Users
Reached by Blogs/Social Networks
Not Reached by Blogs/Social Networks
Social Media Today
-Source: Neilsen “The State of Social Media Report: Q3 2011”
Social Media Today
-Source: Neilsen “The State of Social Media Report: Q3 2011”
• Nearly 4 in 5 active Internet users visit social networks and blogs today.
• 60 percent of people who use 3+ digital means of research for product purchases
Social Media Starter: PurposeWhy are you online?
Social Media Purpose: Think before you leap
• What do I want to accomplish?
Sample Goals:
• Lead Generation• Education• Networking
• What does success for this effort look like?
Sample Measurement:
• Views / shares• Research Results• New Connections
• What’s my game plan?
“Time is Money”
• Put it on the calendar• Use Mobile Apps• Make the tough
decisions MissionMeasurement
Management
Social Media Starter: PictureWhat do you want people to think of you?
When to update:• Weight Loss
• New Hair Style
• 3+ Years Old
Remember:The goal is to connect, not deceive
Photo Tip: Keep It Current
Photos that connect:
• Close ups
• Show your style
• Show a smile
You get one shot at a first impressions
Photo Tip: Show Some Character
Social Media Starter: ResumeWhat’s so great about working with you?
Questions:• Why work with you?
• Who else has worked with you?
• What do you know?
• Where is your business headed?
Resume that Promotes
Your Answers:• Accomplishments
• Experience
• Education
• Special interest
• Recommendations
Resume that Promotes
Build Your Online Resume: Free on Trulia
Free • Real Estate Resume• Blog• Easy Recommendations
www.Trulia.com/MyProfile
Social Media Starter: DisclaimersWhere do you find out what’s required?
Online Disclaimers For Agents
For Starters
• Talk to your broker
• Check with your associations
• Read before you join
Online Disclaimers For Agents
Ways to protect yourself
• Paraphrase & always cite the source
• Be ware of image rights
• Ask / Google when in doubt
Social Media Starter: ContentWhat do you have to say/share?
Content Facts
Activity
Exposure
=
Share what you know:
• Neighborhood facts
• Business Events
• Current Events
• How’s the market?
• Your Interest
Content: How to get noticed
Content: How to Get noticed
RESPONDEngagement is a
2-Way Street
Great Sources for Content
• Google: “News” + “Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A
Great Sources for Content
• Google: “News” + “Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A
Great Sources for Content
• Google: “News” + “Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A
Free Downloads
Pro.TruliaBlog.com
Great Sources for Content
• Google: “News” + “Your Area”
• Twitter Lists
• Trulia’s Pro Blog
• Trulia Q & A
Trulia.com/Voices
