Social Media Marketing

@KareemSamara

Paradigm Shift

Inbound Marketing

What is

• Social Media is define the activities that integrate technology, social interaction and sharing of words, images, videos and audio.

• In another word:

Social media is a conversation that take place online .

Conversation are easy, why social media is hard

• So many channels

• So many people

• So many conversation

• So little time.

Understand it

How to create a successful social media strategy?

• Step 1: Listen to conversation.

• Step 2: create your target persona.

• Step 3: create a specific goals

• Step 4: Join the conversation

• Step 5: Measure ROI

• Step 6: Analyze, Adapt, and Improve

1.Listen to the conversation• Every good conversation starts with good Listening

2.Create your target persona.

3.Set specific goals

Step4: Join the conversation

Establish an editorial calendar

Think conversation not a campaign

Have rules of engagement

5.Measure ROI

Step 6: Analyze, Adapt, and Improve

Know What Social Media Can’t Do

• Provide Your Business With a Mission or Vision

• Its not really Free

• Care About Your Customers

• Build Your Business Overnight

• Sell a product that no one wants

• Replace Marketing & PR

• Buying Likes Won’t Help You

لما وقل رب ي ز دن ي ع

@KareemSamaraMe@KareemSamara.comwww.Facebook.com/SBKits