Download - Social Media & Small Business
Keeping Up with Social Media
A Plan for Business Owners
@BrianMoran
Founder & CEO
Brian Moran & Associates
Social Media Overload
What is Social Media & Why Should Business Owners Care About It?
#PRSMS @brianmoran
Social Media is a “Means to an End.”
#PRSMS @brianmoran
What’s Your Plan?
Milwaukee to Lubbock, TX 1,224 Miles Using Google Maps 36 Separate Steps Shortest = 404 Feet; Longest = 378 Miles 20 Hours 23 Minutes to Get There 10 Volunteers Who gets there first? Why?
Six Reasons To Use Social Media
Lead Generation Customer Service Market Research Competitive Analysis Networking PR
The Big Three
Top 5 Excuses I’m Late to the Party There’s Too Much to Learn I Don’t Have the Time Social Media is Constantly Changing I Don’t Need It to Run My Business
My Responses Social Media is Like College. You Can’t Take
128 Credits in One Semester If You Can’t Find the Time to Do Something
Right; When Will You Find the Time to Do It Over?
The Horse Has Left the Barn. Make the Investment.
10 Suggestions
Twitter Tweet, Retweet & Reply Be Consistent Avoid Politics, Religion & Tweeting After Midnight
10 Suggestions (cont’d)LinkedIn Make Connections Give & Get Recommendations Join Groups: Ask Questions; Give Answers
10 Suggestions (cont’d)
Other Use Google Alerts Engage with Industry Communities Get Employees Involved, But Make Sure
They Know the Rules
Thank You