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& How Social Media Gets You Found Presented by Heather Lytle @hlytle hlmediapartners.c

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Page 1: Social media search7.27

&How Social Media Gets You Found

Presented by Heather Lytle@hlytle

hlmediapartners.com

Page 2: Social media search7.27

Why Should I Care?

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

46%97%434%41%44%

Page 3: Social media search7.27

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Page 4: Social media search7.27

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Page 5: Social media search7.27

Social Support of SEO

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Credit: thefuturebuzz.com

Page 6: Social media search7.27

Step 1: Create Content (Critical)

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Where-Your Site-Facebook-YouTube-Niche Sites-Comments-Questions-Flickr-Brainshark-Google Books

What-Blogs-Links to Blogs-Product/Training videos-Articles-Recognition-Expert Answers-Your Team-Your Presentations-eBooks

Page 7: Social media search7.27

Step 2: Find What Sticks

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

1-Keyword Researchhttps://adwords.google.com/select/KeywordToolExternal

2-Find Trendshttp://www.google.com/insights

https://adwords.google.com/select/KeywordToolExternal
https://adwords.google.com/select/KeywordToolExternal
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/insights
http://www.google.com/insights
Page 8: Social media search7.27

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Step 3: SEO Basics w/ a SM Sping

property="og:site_name" content="Mashable" /><metaproperty="og:title" content="It&#039;s Official: Facebook Passes 500 Million Users" /><metaproperty="og:type" content="article" /><metaproperty="og:description" content="As widely expected, Facebook has announced that it has passed the 500 million member mark. In a blog post, CEO Mark Zuckerberg writes that, &quot;I could have" /><metaproperty="og:image" content="http://cdn.mashable.com/wp-content/uploads/2010/07/zuckerberg.jpg" /><metaproperty="og:url" content="http://mashable.com/2010/07/21/facebook-500-million-2/" /

Page 9: Social media search7.27

Step 3: SEO Basics w/ a SM Spin

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Your first words are most importantYou can control branding with ReTweetAlways create for humans first, Search Engines second

Page 10: Social media search7.27

Bringing It All Together

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Increase Your LinkabilitySharing is CaringPost EverywhereCreate Valuable ContentUse Images as an OpportunityComplete Your Profile

Page 11: Social media search7.27

Conclusion

Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com

Join me next week for:Social Media For Traditional Media Coverage

hlmediapartners.comDownload 550 PR, Marketing & Social Media Tips to Grow Your Business

Questions:[email protected]

http://bit.ly/550
http://www.facebook.com/photo.php?pid=130109&id=119672244731805

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