social media roi presentation - communicate event 2010
DESCRIPTION
Social media – proving its value Peter Granat, CEO of Europe, Cision If you’re already listening to and engaging with social media conversations, the next step is knowing what you’re getting back from your involvement in it. How can you measure your social media ROI? And what do you need to evaluate to adapt your strategies for better results in the future? Looking at client case study examples like the World Cup, 3D television and the UK iPad launch, this session highlights best practices for social media measurement and how to interpret your results. uk.cision.comTRANSCRIPT
Tweet-up and be counted:achieving real social media ROI
Peter Granat
CEO, Cision Europe
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Not enough metrics?
Too many!
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Starting small....
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Client services - often the easiest
place to start is the “social phone”
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CISION.com CisionPointblog.cision.com
THE WEB
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CISION.com CisionPointblog.cision.com
PAID WEB MARKETING
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01/05/2010 08/05/2010 15/05/2010 22/05/2010 29/05/2010
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Goal Conversions Unique Pageviews Entrances
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Going large....
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Like other comms, SM programs are built
on strong creative and integration
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When your marketing is revenue-
generating you’re on to a good thing
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Integration can happen whether you
drive it or not – so plan for it
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Cision Social Journalism StudySeptember 2010N = 279
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Cision Social Journalism StudySeptember 2010N = 279
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Cision Social Journalism StudySeptember 2010N = 279
Cision Impact Scores
Response of sales to increases in Publicity.
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And there’s more....
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1. Starts with knowing the business objectives
2. Build communications objectives around them
3. Use social media metrics as KPIs not ROI
4. Start small – easy wins– to build a business case
5. Integrate with other marketing and business
activities where possible
Five rules for achieving social media ROI
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