social media report - rugby teams (australia) october - november 2016
TRANSCRIPT
Rugby Teams - Australiaon social media
Oct 1st – Nov 30th 2016
Rugby: Social Media Report
This report looks at how
Rugby Teams – Australia
(Union)performed on social media between
Oct 1st – Nov 30th 2016
Comparison of
“Rugby Teams"Facebook Pages
Oct 01, 2016 - Nov 30, 2016
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Queensland Reds had the largest fan base of 186,194 while NSW Country Eagles showed the highest fan growth of 4.96%.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
0K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K
Gro
wth
%
Number of Fans
North Harbour Rays Melbourne Rebels Western Force NSW Country Eagles Vikings Rugby
Queensland Reds Randwick Rugby Club Brumbies Rugby Perth Spirit Waratahs
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Western Force North Harbour
Rays
Perth Spirit Waratahs Randwick
Rugby Club
Vikings Rugby Brumbies
Rugby
NSW Country
Eagles
Melbourne
Rebels
Queensland
Reds
Egypt Countries < 2% Nigeria Papua New Guinea Fiji Indonesia Australia Other Countries South Africa New Zealand
Fans - Geography
Perth Spirit had the highest PTAT of 8.07% as a percentage of its average number of Fans during this time period.
0.0%
1.0%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
0K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
North Harbour Rays Melbourne Rebels Western Force NSW Country Eagles Vikings Rugby
Queensland Reds Randwick Rugby Club Brumbies Rugby Perth Spirit Waratahs
Conversations
Western Force published the greatest number of posts (266). NSW Country Eagles had the highest average engagement, with
a score of 810.
0 50 100 150 200 250 300
0 100 200 300 400 500 600 700 800 900
North Harbour Rays
Melbourne Rebels
Western Force
NSW Country Eagles
Vikings Rugby
Queensland Reds
Randwick Rugby Club
Brumbies Rugby
Perth Spirit
Waratahs
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Western Force received the most number of Likes (51,413) and the most number of Comments (4,002).
Queensland Reds had the most number of Shares (2,320).
0K 10K 20K 30K 40K 50K 60K
North Harbour Rays
Melbourne Rebels
Western Force
NSW Country Eagles
Vikings Rugby
Queensland Reds
Randwick Rugby Club
Brumbies Rugby
Perth Spirit
Waratahs
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsPerth Spirit
22-OCT-16, SAT 10:33AM
FULL TIME | The Perth Spirit are the 2016 Buildcorp National Rugby Championship Champions!
Massive ..
ENGMT. LIKES COMMENTS SHARES
999 224 16 28
NSW Country Eagles
15-OCT-16, SAT 5:49AM
How much do we love it!!!
A grand final in Tamworth is the last step
between us and the title.
Rea ..
NSW Country Eagles
18-OCT-16, TUE 4:50AM
The Eagle has Landed. Spread the word
and share this video. #AsOneWeFly
ENGMT. LIKES COMMENTS SHARES
999 358 42 15
ENGMT. LIKES COMMENTS SHARES
998 145 11 41
Most Engaging Brand PostsNSW Country Eagles
15-OCT-16, SAT 5:42AM
Grand final time baby!
ENGMT. LIKES COMMENTS SHARES
995 291 10 17
Perth Spirit
25-OCT-16, TUE 12:43AM
Fantastic read from our friend Brett
McKay at The Roar on how the Perth
Spirit's Buildcorp NRC trium ..
Queensland Reds
11-OCT-16, TUE 8:13PM
NEWS | Reds fans your 38-man 2017
St.George Queensland Reds squad has
been confirmed. With 13 new si ..
ENGMT. LIKES COMMENTS SHARES
993 163 7 24
ENGMT. LIKES COMMENTS SHARES
991 1,534 568 329
Melbourne Rebels's Facebook Page saw the highest number of Fan posts (30).
0 5 10 15 20 25 30 35
North Harbour Rays
Melbourne Rebels
NSW Country Eagles
Vikings Rugby
Queensland Reds
Randwick Rugby Club
Brumbies Rugby
Number of Fan Posts
Fan Posts
Randwick Rugby Club received the highest percentage of Positive Sentiment (50.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
North Harbour Rays
Melbourne Rebels
NSW Country Eagles
Vikings Rugby
Queensland Reds
Randwick Rugby Club
Brumbies Rugby
Negative Neutral Positive
Sentiment Analysis
Western Force published the most with 266 posts.
13%
16%
3%
19%
2%
3%
7%
4%
21%
12%
Melbourne Rebels Waratahs NSW Country Eagles Queensland Reds Vikings Rugby
Randwick Rugby Club Perth Spirit North Harbour Rays Western Force Brumbies Rugby
Share Of Voice – Volume of Posts
Western Force received the largest volume of Likes (51,413).
10%
21%
1%
22%
0%0%2%
1%
25%
18%
Melbourne Rebels Waratahs NSW Country Eagles Queensland Reds Vikings Rugby
Randwick Rugby Club Perth Spirit North Harbour Rays Western Force Brumbies Rugby
Share Of Voice – Likes
Western Force received the largest volume of Comments (4,002).
10%
13%
1%
27%
0%0%2%
1%
31%
15%
Melbourne Rebels Waratahs NSW Country Eagles Queensland Reds Vikings Rugby
Randwick Rugby Club Perth Spirit North Harbour Rays Western Force Brumbies Rugby
Share Of Voice – Comments
Queensland Reds received the largest volume of Shares (2,320).
11%
12%
3%
29%
0%
0%
2%
1%
27%
15%
Melbourne Rebels Waratahs NSW Country Eagles Queensland Reds Vikings Rugby
Randwick Rugby Club Perth Spirit North Harbour Rays Western Force Brumbies Rugby
Share Of Voice – Shares
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