social media report - rugby teams (australia) october - november 2016

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Rugby Teams - Australia on social m edia Oct 1 st Nov 30 th 2016

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Page 1: Social Media Report - Rugby Teams (Australia) October - November 2016

Rugby Teams - Australiaon social media

Oct 1st – Nov 30th 2016

Page 2: Social Media Report - Rugby Teams (Australia) October - November 2016

Rugby: Social Media Report

This report looks at how

Rugby Teams – Australia

(Union)performed on social media between

Oct 1st – Nov 30th 2016

Page 3: Social Media Report - Rugby Teams (Australia) October - November 2016

Comparison of

“Rugby Teams"Facebook Pages

Oct 01, 2016 - Nov 30, 2016

Page 4: Social Media Report - Rugby Teams (Australia) October - November 2016

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Page 5: Social Media Report - Rugby Teams (Australia) October - November 2016

Queensland Reds had the largest fan base of 186,194 while NSW Country Eagles showed the highest fan growth of 4.96%.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

0K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K

Gro

wth

%

Number of Fans

North Harbour Rays Melbourne Rebels Western Force NSW Country Eagles Vikings Rugby

Queensland Reds Randwick Rugby Club Brumbies Rugby Perth Spirit Waratahs

Fans

Page 6: Social Media Report - Rugby Teams (Australia) October - November 2016

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Western Force North Harbour

Rays

Perth Spirit Waratahs Randwick

Rugby Club

Vikings Rugby Brumbies

Rugby

NSW Country

Eagles

Melbourne

Rebels

Queensland

Reds

Egypt Countries < 2% Nigeria Papua New Guinea Fiji Indonesia Australia Other Countries South Africa New Zealand

Fans - Geography

Page 7: Social Media Report - Rugby Teams (Australia) October - November 2016

Perth Spirit had the highest PTAT of 8.07% as a percentage of its average number of Fans during this time period.

0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0%

9.0%

0K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K

Pe

op

le t

alk

ing a

bo

ut

(as %

of

Fa

ns)

Average Number of Fans

North Harbour Rays Melbourne Rebels Western Force NSW Country Eagles Vikings Rugby

Queensland Reds Randwick Rugby Club Brumbies Rugby Perth Spirit Waratahs

Conversations

Page 8: Social Media Report - Rugby Teams (Australia) October - November 2016

Western Force published the greatest number of posts (266). NSW Country Eagles had the highest average engagement, with

a score of 810.

0 50 100 150 200 250 300

0 100 200 300 400 500 600 700 800 900

North Harbour Rays

Melbourne Rebels

Western Force

NSW Country Eagles

Vikings Rugby

Queensland Reds

Randwick Rugby Club

Brumbies Rugby

Perth Spirit

Waratahs

Number of Posts

Engagement Score

Engagement Score Number of Posts

Engagement - Posts

Page 9: Social Media Report - Rugby Teams (Australia) October - November 2016

Western Force received the most number of Likes (51,413) and the most number of Comments (4,002).

Queensland Reds had the most number of Shares (2,320).

0K 10K 20K 30K 40K 50K 60K

North Harbour Rays

Melbourne Rebels

Western Force

NSW Country Eagles

Vikings Rugby

Queensland Reds

Randwick Rugby Club

Brumbies Rugby

Perth Spirit

Waratahs

Likes Comments Shares

Engagement Breakdown

Page 10: Social Media Report - Rugby Teams (Australia) October - November 2016

Most Engaging Brand PostsPerth Spirit

22-OCT-16, SAT 10:33AM

FULL TIME | The Perth Spirit are the 2016 Buildcorp National Rugby Championship Champions!

Massive ..

ENGMT. LIKES COMMENTS SHARES

999 224 16 28

NSW Country Eagles

15-OCT-16, SAT 5:49AM

How much do we love it!!!

A grand final in Tamworth is the last step

between us and the title.

Rea ..

NSW Country Eagles

18-OCT-16, TUE 4:50AM

The Eagle has Landed. Spread the word

and share this video. #AsOneWeFly

ENGMT. LIKES COMMENTS SHARES

999 358 42 15

ENGMT. LIKES COMMENTS SHARES

998 145 11 41

Page 11: Social Media Report - Rugby Teams (Australia) October - November 2016

Most Engaging Brand PostsNSW Country Eagles

15-OCT-16, SAT 5:42AM

Grand final time baby!

ENGMT. LIKES COMMENTS SHARES

995 291 10 17

Perth Spirit

25-OCT-16, TUE 12:43AM

Fantastic read from our friend Brett

McKay at The Roar on how the Perth

Spirit's Buildcorp NRC trium ..

Queensland Reds

11-OCT-16, TUE 8:13PM

NEWS | Reds fans your 38-man 2017

St.George Queensland Reds squad has

been confirmed. With 13 new si ..

ENGMT. LIKES COMMENTS SHARES

993 163 7 24

ENGMT. LIKES COMMENTS SHARES

991 1,534 568 329

Page 12: Social Media Report - Rugby Teams (Australia) October - November 2016

Melbourne Rebels's Facebook Page saw the highest number of Fan posts (30).

0 5 10 15 20 25 30 35

North Harbour Rays

Melbourne Rebels

NSW Country Eagles

Vikings Rugby

Queensland Reds

Randwick Rugby Club

Brumbies Rugby

Number of Fan Posts

Fan Posts

Page 13: Social Media Report - Rugby Teams (Australia) October - November 2016

Randwick Rugby Club received the highest percentage of Positive Sentiment (50.00%).

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

North Harbour Rays

Melbourne Rebels

NSW Country Eagles

Vikings Rugby

Queensland Reds

Randwick Rugby Club

Brumbies Rugby

Negative Neutral Positive

Sentiment Analysis

Page 14: Social Media Report - Rugby Teams (Australia) October - November 2016

Western Force published the most with 266 posts.

13%

16%

3%

19%

2%

3%

7%

4%

21%

12%

Melbourne Rebels Waratahs NSW Country Eagles Queensland Reds Vikings Rugby

Randwick Rugby Club Perth Spirit North Harbour Rays Western Force Brumbies Rugby

Share Of Voice – Volume of Posts

Page 15: Social Media Report - Rugby Teams (Australia) October - November 2016

Western Force received the largest volume of Likes (51,413).

10%

21%

1%

22%

0%0%2%

1%

25%

18%

Melbourne Rebels Waratahs NSW Country Eagles Queensland Reds Vikings Rugby

Randwick Rugby Club Perth Spirit North Harbour Rays Western Force Brumbies Rugby

Share Of Voice – Likes

Page 16: Social Media Report - Rugby Teams (Australia) October - November 2016

Western Force received the largest volume of Comments (4,002).

10%

13%

1%

27%

0%0%2%

1%

31%

15%

Melbourne Rebels Waratahs NSW Country Eagles Queensland Reds Vikings Rugby

Randwick Rugby Club Perth Spirit North Harbour Rays Western Force Brumbies Rugby

Share Of Voice – Comments

Page 17: Social Media Report - Rugby Teams (Australia) October - November 2016

Queensland Reds received the largest volume of Shares (2,320).

11%

12%

3%

29%

0%

0%

2%

1%

27%

15%

Melbourne Rebels Waratahs NSW Country Eagles Queensland Reds Vikings Rugby

Randwick Rugby Club Perth Spirit North Harbour Rays Western Force Brumbies Rugby

Share Of Voice – Shares

Page 18: Social Media Report - Rugby Teams (Australia) October - November 2016

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Page 19: Social Media Report - Rugby Teams (Australia) October - November 2016

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