Toni Blackhurst

Head of Marketing & Commercial Partnerships, Scottish Rugby

Scottish Rugby – who we are

Winning teams

Thriving club game

Increasing match attendance

Increasing commercial revenue

Improving the customer experience

Key strategic aims

Sponsors wants & needs are changing

Brand exposure

Hospitality

Executive hobby

Maximum number of rewards

Money can’t buy – once in a

lifetime moments

Exclusive access

Unique content

Brand exposure & stand out

Give something back

Integral part of marketing mix

Customer data

Scottish Rugby’s family of partners

New additions to our family

RBS - Let’s hear it for Scotland

World cup live streaming

Caledonia Best Seat in the House

“Just a wee note to say thanks for looking after us

on Saturday after we won the Caledonia best seat in

the house competition. We had a great day and have

some brilliant memories and photos, including Scott

Johnson 20 secs after full time! Other highlights were

a pumped up Euan Murray high fiving our bench

when he came off! It really was a once in a lifetime

experience.”

Ginger Grouse

STRONG TEAM

STRONG PARTNERS

STRONG GAME

WORKING TOGETHER