social media release july 2009
DESCRIPTION
Presentation given to IABC Wellington, 29 July 2009, based on IABC world conference presentation by Shel HoltzTRANSCRIPT
Social Media Release
Shel Holtz
IABC World Conference 2009Summary: Bronwyn Saunders, Wellington Chapter, July 2009
Shel Holtz, ABC
Social media expert
-Blogger - pod caster
Blog.holtz.com
Twitter: www.twitter.com/shel
– www.holtz.com
Die Press Release! Die! Die!
2006 Blogger Tom Foremeski slags off
media releases and makes suggestions
SHIFT Communications Todd Defren
takes up challenge.
By 2008, IABC backs working party
SMR – Getting the right info to the
right people in the right way
Geared to online reporters
journos, bloggers, advocates, critics
Template so writers can cherry pick
Tag clouds, RSS feeds, comments,
downloadable documents
Audio and video
How does it work?
SMR templates
Web ‘cut and paste’, fill out the fields.
Bloggers and media
Identify and pull only what is needed
Stakeholders
Modern tool that enables easy search
Right info
Break down the information
Facts/stats
Quotes
Background
Easily embedded assets
Images, audio and video – copy embedded
code, no downloading required
Research, referral and reuse
Right people
Traditional media
SMR enhances traditional media release
Web/edit functions feed knowledge - replace
editor notes/fact sheets
Social media
Connecting better with those interested
Making it easier for all authors
Fuller picture in one document
Right way
A consistent approach to finding and using
content from social media releases
hRelease Tag Structure
XHTML Schema hRelease: machine readable
IABC working party promoting hRelease
standard
Tags - Examples
Dates
Newsbody/key messages
Location
Contacts
Background/fact/figures
Links
Multi media
Learn more
Discussion on SMR
Dave Fleet/ Brian Soliz/Shel Holtz
SMR Services
PRX Builder
Pitchengine
storyCrafter*pressrelease wizard
SMR examples
Oracle/USA.govt/Vauxhall