social media q&a: all the questions and conversations we can have in 90 minutes. matt kinshella,...
TRANSCRIPT
Social Media Q&A: All the questions and conversations we
can have in 90 minutes. Matt Kinshella, 211info
Edward Perry, 211 Tampa BayTino Paz, United Way Worldwide
AIRS 2012, New Orleans, LA
Potential Topics
• What is the purpose of social media?• Tackling social media strategy• Facebook • Twitter• Other tools• Integrating social media on your
websites• Integrating social media across your staff
Topics
• What is the purpose of social media?– Proactive info distribution and contacts– Opportunity to increase awareness for 211
– marketing, donors – Social media in a disaster– Work an we work with – Social media in the resource dept.– Social media as relevancy – Change org culture to meet social media
culture – build trust, abandon command and control
Topics• What is the purpose of social media?
– How to integrate culture• Embrace inner geek! • Listen > Push > Engage• Social media policies? Check out Red Cross and Universities
– How do you deal with the United Way brand and the 211 service? Every program is a page and twitter page. Using different social media tools for different brand purposes
– How do you deal with late adopting bosses? Try it yourself, look at the bright spots, educate
– Should 211’s educate field? YES! Look for training opportunities whenever you can.
– How do you engage in the conversation? ID who you want to reach out to most, have a conversation with those who’ve shared your posts, say thank you, bring social niceties in to the online sphere
Topics• How do you handle overworked staff and online communities?
– Spread the work load among all staff, let go and let community run things• Check out The Networked Nonprofit, Tribes, Obama ‘08 fundraising examples
How do you jump with with someone holding your hands?– Hire consultant and have them help you out and walk you to a place where
you can take expertise in houseTwo great resources:
NTEN.orgTechSoup.org
Use beta projects and be transparent about lessons learned
What stats are you providing?• Tampa Bay’s KPI – talk to Ed!• Look at contacts as a whole not just phone• What’s your purpose? That will drive the stats you use
• Using inters: Look to local schools, give parameters, document• What other tools? Pinterest LinkedIn Google Plus Tumblr – but first what is your
audience?
Continue the conversation
Matt: @mkinshella | [email protected]
Edward: @pensiveed|[email protected]
Tino: [email protected]