social media presentation to spc
DESCRIPTION
This is a presentation that I did to a group of service providers on putting social media to use in our industry.TRANSCRIPT
MFA – Moody, Famiglietti & Andronico, LLP
Travis M. Drouin, CPA, CIA
Partner
Social Media – A Service Provider’s Perspective
2
About MFA
Founded in 1982, MFA – Moody, Famiglietti & Andronico, LLP is a 100+ person regional CPA firm with fifteen partners located in Tewksbury, MA
MFA provides audit, tax, valuation and consulting services to public and privately held businesses located throughout New England
MFA is a member of the BDO Seidman Alliance, the fifth largest CPA firm in the world
3
Let’s Talk About ME!
I am NOT a social media expert or marketer I am not trained in sales & marketing
I am a CPA and professional service provider with almost 20 yrs experience
I have been putting social networking to work I’m passionate about new technologies and
how people put them to use
5
The professional social network we all know and love (hopefully!)
6
LinkedIn Profiles
Make sure you have a photo History to include – don’t discount your past Websites – naming them and why Twitter link – my thoughts on settings (more about
Twitter later) Customize your Public Profile and turn on “Full View” “Summary” … what to say (while staying consistent
with the “brand”)
7
LinkedIn Advance Settings
Member Feed Visibility – set this to “everyone” Under personal information, make sure your full
name appears (improves search results) Privacy settings:
– Allow connections to browse yours (give and take in social media)
– Profile views: Turn on “Show my name and headline” … you’re NOT a stalker!
– Profile and Status Updates: Check “yes” to both questions
8
Tips to Maximize LinkedIn’s Power
Use the LinkedIn Toolbar ! Install from the “Tools” link at bottom of LinkedIn
Set up LinkedIn as one of the homepage tabs that opens in your browser every day!!
Smartphone users … download and install the freeLinkedIn app for your phone
Form new habits: View profiles before meetings Use the power of LinkedIn’s advanced search features
9
Let’s Get Started!
10
Twitter - Why Should I Care?!
A couple of data points:– 90 million Tweets per day– 150 million users and growing– Twitter Seeing 6 Billion API Calls Per Day, 70K
Per Second It’s a platform to share and demonstrate knowledge It’s an incredible source for information
– More than just news though – consider your clients and prospects
11
Business is Social
Consider these social media goals:– Increase client (and prospective client) awareness of your
community involvement (without bragging) – Increase community involvement in your events– Increase your knowledge of the behavior & demographics
of your clients/customers – Increase client feedback – Increase client satisfaction through client relations
Sincerity, online and in life, is key!!
12
How to get started with Twitter
Account and profile set-up Link your Twitter and LinkedIn accounts
– #in can be used as an alternative Decide who to follow
– Consider your industry, clients, information sources Tweets to consider Tweeting
– Promote your blog– Recruit new talent– Interact with your clients and share their news– Keep it professional, but don’t be afraid to show some
personality
13
Tweeting made simple …
URL Shorteners (e.g., http://bit.ly) Terminology and nomenclature:
– Hash Tags - # can start conversations– RT– @ symbol– #FF– Direct messages (think “emails”)
Some etiquette tips
14
What about Facebook and others?
Facebook has 500+ million users and growing
I’m a “fan” of corporate fan pages Is it a platform for corporate networking? Where are you? Location awareness is all
the rage … where is it taking us?
15
Tools to keep on top of it all!
Visit www.oneforty.com for 1,000s of apps – Tweetdeck (my personal favorite)– Seesmic
Smartphone apps … put your downtime to work
Xobni for Outlook
16
Questions??
17
MFA – Moody, Famiglietti & Andronico, LLP
Travis M. Drouin, CPA, CIAhttp://www.linkedin.com/in/travisdrouin
http://twitter.com/TravisDrouin978.557.5335 [email protected]